Designing an e-mail perfectly tailored to your readers’ interests can take a sizable amount of time. But when a seemingly minor task takes hours because of rendering issues, inconsistent standards across multiple e-mail clients are highlighted. Most often in the spotlight is Outlook. Although it has over 27% market share (as of June 2011), Outlook 2010 is the only e-mail client to use the Microsoft Word rendering engine. Which means… Continue reading
The holiday season is upon us!
We at Sailthru would like to help make your holiday messaging a great success, so reach out to your Account Manager if you’re planning anything special in the coming days or weeks.
We also wanted to share some tips for getting the most out of your Sailthru account to optimize your campaigns going into 2012:
Happy Halloween!
Is your email marketing strategy turning into a monster? Take a boo at this menacing menagerie and see if you have one or more lurking in your attic.
The Zombie
The zombie doesn’t have any personality and neither does his email newsletters or blog.
The Vampire
The vampire thinks that email marketing is all about sucking as much out of his list as… Continue reading
Sailthru’s support lead, Vanessa Sorenson, recently posted about our Query Builder and how you can use it to see the way people are connecting with your content. It is a powerful… Continue reading
An editorial calendar is a plan like any other. Just about everything you do in business relies on some kind of plan and your content marketing is no different. Setting one up can be intimidating, but here are seven tips which should help reduce some anxiety and get you going.
1- Start your calendar by filling it up with the easy stuff, such as major holidays and major campaigns… Continue reading
Laura Wise had a great tip on her blog this week about how you can use social media (Twitter) to increase deliverability. It inspired me to think of other ways you can use Twitter and Facebook to cross-promote your email marketing newsletter. You can also use Twitter, Facebook and your blog to seek feedback for each newsletter and find out what is… Continue reading
There’s plenty of enthusiasm regarding social media channels as a way to get your message out to consumers, but have you considered the power of social to listen and involve people to help you develop better products and services? Communication today for brands is two way and by that I’m not just talking about customer service. Using a multi-channel approach with plenty of cross promotion, you can do even more… Continue reading
Social media is a great tool for connecting with customers and engaging them, but it’s only one tool in your chest and each social channel has strengths and weaknesses. Overall, email continues to be the most effective channel for generating leads online.
A new study among ad agencies reported by eMarketer, backs that up with some very interesting figures. Remember our recent post comparing content marketing to a… Continue reading
Do you know who views your website or reads your newsletter using which device? This is important information if you are going to optimize the user experience. Sailthru’s Query Builder makes it easy to find out what people are using to read your emails and view your website.
You can query for devices and browsers such as: