Admit it, you’ve recently made a failed attempt at tapping or pinching your desktop’s screen only to remember that it’s not, in fact, a touchscreen or mobile device. Today, success for brands comes down to a screen factor. Companies should concentrate on more than developing for desktop or investing in a native mobile app, because Read the full article…
This week the Sales team of Sailthru threw a business mixer to remember. Complete with a live jazz band, fine spirits and good company, we welcomed two of their new team members, Terrence Carpenter and Cassie Lancelloti-Young, in the best place we know: our recently redesigned SoHo headquarters. The team shared the love, too, inviting Read the full article…
Summer is upon us and so is the conference season! Integrated Marketing Week 2013 is in full swing in NYC to bring you over 60 panels from successful marketers across the globe. A recurring theme throughout Integrated Marketing Week has been how to use Big Data to improve the ROI of your marketing campaigns and make your content Read the full article…
The IRCE (International Retailer Conference and Exhibition) is a all-encompassing eCommerce and retail event. Retailers from all over the nation congregate in Chicago for three days of cutting edge commerce collaboration. Naturally, we at Sailthru couldn’t miss out on the chance to attend and share our passion for empowering brands to cultivate meaningful, lasting relationships Read the full article…
If your marketing team has been analyzing users by isolating and polarizing their behaviors by channel, Sailthru’s very own Neil Capel has some insight to share. Instead of treating users as separate sets of data (example: mobile-app users vs. in-store shoppers), marketers should be for integrating that cross-channel data to build a holistic view of the customer. Neil wrote in to Read the full article…
Starting tomorrow, June 4th, our new Campaign interface will be permanent for all Sailthru users. In case you missed our earlier blog on the Campaigns beta, you can check out a quick overview video of the changes you can expect to see. Some changes you will notice include and will allow you to: Access Read the full article…
Heading to the Internet Retailer Conference & Exhibition (IRCE) next week in Chicago? Well, fancy that…so are we! Sailthru will be hosting Booth 155 in the Exhibition Hall, and we’d love you to stop by so we can share how Sailthru’s Smart Data solution is changing how retailers connect to each individual customer, extending customer Read the full article…
Businesses essentially want two things: happier customers and more customers. So how can businesses keep their customer base happy and attract new visitors? In short, with communication and messaging strategies that cater the message to each individual user. The more personal, the better. Companies today rely on mass communication and traditional messaging, but these strategies Read the full article…
Today we introduced an improved navigation bar that has incorporated two navigation bars into one, which we have coined the “Profile Drop-down.” Your Sailthru username and client name have been moved into this navigation bar and can be accessed upon hover. If you have access to more than one Sailthru client account, you will be Read the full article…
Today, the Beta version of our new and improved Campaign interface is live for all Sailthru Super Admins! We encourage everyone to play with the interface and get a feel for the new additions. While it will still look pretty familiar to you, we’ve made some visual changes that will make it even easier to access Read the full article…
