Monthly Archives: November, 2008
‘Tis the season
Now that Black Friday has passed and Cyber Monday looms I wonder how many companies are sending out mass e-mail campaigns luring us all with tempting offers of great deals. The economy is hurting and so are retail companies with inventory to shift before the end of the year.
I’ve received a number of well designed email campaigns in the last few weeks from (mainly retail) web sites. What… Continue reading
Gmail Vs Hotmail spam filter
Poor Hotmail gets a lot of flack for poor SPAM filtering, while GMail gets all the compliments (although less so recently). Google must have some fancy algorithm for finding SPAM – or do they?
Well, it’s actually the fact that GMail has a big edge, a huge edge even. Up until very recently GMail was used primarily by techies, techies that unsubscribe from email they subscribed to and flag real SPAM as SPAM. See the subtle difference?… Continue reading
Missed opportunity – Reset that password
Last week I attended two conferences on email, all very exciting stuff! It still amazes me that everyone is still focused on marketing emails and not transactional email marketing.
Seriously, come on people!
How many of you spend more than two hours writing and designing your monthly newsletter? A newsletter that will get an open rate of under 20%.… Continue reading
Google analytics in email…
One of the more simple and unused features of google analtyics is the utm_source and utm_medium GET parameters. If you use Google analytics on your site then these are available to you know with NO changes of any code.
Let’s say you send out an email to your friends about your new blog, if you send them to your site with a link that has the above paremeters you… Continue reading
Getting your authentication and welcome emails in front of the user
It’s very important that your authentication and welcome emails get in the inbox and in front of the user. What are the stats you use to define the growth of your site? I’m sure that registered users is often one of those stats. What if your authentication email never made it to your brand new user?
It’s vitally important to realize that if you are just sending email from… Continue reading