Monthly Archives: August, 2011
Five Multi-Channel Marketing Truths
Technology provides multiple channels to share information and content, but people create – and more importantly – consume that content. People and the communities they build, drive the web. Regardless of the channel, those who forget people are the heart of the matter, fail. Here are five multi-channel marketing truths that apply to all social [...]
Five Simple Email Marketing & Social Media Integration Tips
Integrating your email marketing with social media doesn’t have to be rocket science. Sailthru provides an easy way for social integration. Here are five simple things you should be doing to integrate your email marketing and social media: 1 – Make your content something people will want to share. Give them ideas and inspiration that [...]
Five Email Marketing Content Sources at Your Fingertips
Generating relevant and engaging content for your email marketing and online efforts in general, is an ongoing challenge for most. Here are five potential content marketing sources you have close at hand and some tips on how to approach them. Be very patient with people when you seek out content in your organization. Don’t expect [...]
Social Media : The Child Raised by a Village
Before social media came along, marketers were playing by another team’s rules on the other team’s court. Every aspect of the campaign was dictated by rigid formats of traditional media. Traditional media was a middleman who delivered your message one way and under strict conditions. Even the reporting you had access to was not really [...]
Five Ways to Re-purpose Content in Your Email Marketing
If you are using Sailthru as your email service provider, than you already know that products such as Horizon super charge personalization, relevancy and engagement, resulting in more love for your content, more click-throughs and more conversions. Even so, not all the content in your email marketing newsletters will get the love you think it deserves. [...]
Caring is Sharing in Email Marketing
Recently the team at Sailthru has been discussing what local or national causes we might want to start supporting. This is an important subject because the causes you support as a brand and the way you support them can say a lot to customers and potential customers. I don’t have to tell you about how [...]
Fantastic! Four Simple Tools to Help Generate More Engaging Email Content
If you already use Sailtru, then when it comes to relevancy and engagement, you already have the advantage due to our unique behavioral tracking technology. You know what your subscribers want and you know when and how they want it. You’re ahead of the game and that’s great, but you still have to generate that [...]
Five Things You Shouldn’t Do at a Party or in Email Marketing
Basic human interaction has some rules of thumb. Socializing for work or pleasure has a number of potential pitfalls, but luckily most of us learn to avoid them. Email, Twitter, Facebook are all social networks. Any interaction between two humans is social, regardless of what channel that interaction takes place on. So, there’s no reason [...]
Email Marketing : Serve the Reader!
A good publisher or editor is guided by one primary question when it comes to content: does it serve the reader? If this is your guiding principle, then your readers will always find good value in your content. To engage subscribers your content has to be relevant, and must serve the reader. People are not [...]
How Multi-channel Marketing is Like a Video Game
Possibly the best multi-channel marketing analogy I ever came up with has to do with a classic video game from my youth. In Frogger, your job is to guide a wayward amphibian across a busy highway and then across a raging river, dodging cars and leaping onto fast moving logs in order to reach the [...]