Monthly Archives: September, 2011

Video Interview with Neil Capel: Go Full Force!

Dave Lerner of Venture Studio sat down not too long ago (but before the latest funding round closed) with Sailthru CEO, Neil Capel for a few minutes to chat. Neil and Dave talk about how he started Sailthru, what we do and even offers some tips to other entrepreneurs.

Dave is thoughtful enough… Continue reading

Sailthru in the News: Staff to Double

The first question people ask when you announce that you’ve just secured $8 million in venture funding is about what you plan to do with it. Our CEO, Neil Capel, has been busy with a lot of media interviews and that question has come up more than once… Continue reading

Facebook Changes: Three Helpful Posts for Marketers

The dust is starting to settle a bit, but marketers are still mulling over what the big changes announced last week by Facebook will mean for them. I’ve been keeping my eyes open for posts which might be helpful to share and these three are good picks to start with. If you have one you’d like to share, please add it via a comment!… Continue reading

Next Steps: AdExchanger Interviews Sailthru CEO, Neil Capel

Not too surprisingly, Sailthru has been getting a lot of attention since we announced we had closed our A series funding, having raised $8 million. We really appreciate all the tweets, emails and calls offering congratulations! Just yesterday, AdExchanger.com posted a candid interview with our co-founder and CEO, Neil Capel.

Here’s a snippet… Continue reading

Three Simple SWYN Tips for Email Marketing

Share With Your Network (SWYN) is a great idea for email marketing and it’s not hard to implement — it really should be a no-brainer for email marketers. Even so, statistics indicate that SWYN is still not widely adopted and that’s puzzling.

Here are three very simple tips to help you leverage SWYN:

  1. Place the links wherever you have content which is worth sharing (and that should

Email Driving Flash-Sale Sites

eMarketer has an interesting post up about flash-sales sites and the key role email plays in driving their success. According to this, email marketing takes the gold, driving 18% of traffic to these sites. Social media takes silver with 13% and search takes bronze with 11%.

“Overall, 56% of businesses had higher click-to-open rates for flash-sales emails compared to regular campaigns.”

Not surprisingly, time of send and the… Continue reading

New my.sailthru Interface

In two weeks on October 3, 2011, Sailthru will be switching to the new my.sailthru.com interface for your account. We hope you’ve enjoyed the open preview for the last few weeks, via the link in your current sailthru.com administration area. Our sincerest thanks and deep appreciation go out to all the clients who sent us their feedback. Using your input, we’ve taken the system to an even higher… Continue reading

Sailthru Announces $8 Million in Venture Funding

The entire crew here @ Sailthru is thrilled to announce some big news!

We’ve officially closed our Series A funding. We’ve all been working extremely hard to provide our clients with the most powerful and advanced communication platform and we really appreciate so many innovative and successful companies partnering with us.

Sailthru is revolutionizing the way our clients communicate and engage with their customers. We are very excited… Continue reading

3 Mad Smart Marketing Quotes from Don Draper

Madmen walked away with more hardware at the Primetime Emmy’s the other night for “Outstanding Drama Series.” That reminded us that Don Draper has some great quotes which can easily be applied to email marketing and social media marketing. So, with no embellishment on our part, here are three great lines from Mr. Draper which should make you think… Continue reading

According to Oyster.com, Sailthru is a Pearl

Mike Cirello of Oyster.com set out on a quest a while back to find an email service provider with the following criteria:

  • Cost.  Oyster is a startup and doesn’t like to pay Big Company prices.
  • Deliverability.  Spammers have made email deliverability a huge pain in the rear.  Getting your message into your customer’s inbox is not trivial.
  • API.  Mike wanted a solution