Monthly Archives: September, 2011
TechCrunch Interviews Fab.com CEO, Jason Goldberg
Fab.com is beyond fabulous. The growth of this daily design flash deals site has been incredible. At only eleven weeks in, Fab can boast a substantial list and fan club with a growth rate of about 5k users per day. Fab’s success is no shock to us. Here at the Sailthru office, Fab emails are [...]
Five Fantastic Email Marketing Resources
Email marketers are always on the hunt for the newest trends and insightful analysis on current ones. Today, I thought I’d share with you five of my favorite online resources for email marketing information and commentary. Email Marketing Reports Mark Brownlow is considered to be the grand daddy of email marketing bloggers. If it has [...]
Best Email Marketing Send Times: Horizon Send Time
As email marketers we try to optimize our campaigns to send at the time when people are most likely to open. But how can you target thousands of people at one send time? You can overcome this hurdle with Sailthru’s Horizon Send Time. With Horizon Send Time you are able to look at your subscriber’s [...]
Connecting with QR Codes
The QR (Quick Response) code was initially developed for tracking parts in vehicle manufacturing. QR codes can accommodate a much higher density of data than the standard UPC bar codes and thus, more potential functionality and flexibility. With the right software, a smartphone can use it’s camera to read these codes and initiate an action. [...]
Five Simple Things You Can Do to Help Email Deliverability
Deliverability is the holy grail of email marketing. You can have the best newsletter on the planet, but if you don’t get to the inbox, your content is completely wasted. Most ESPs have people dedicated to helping their clients get their email marketing messages delivered while Sailthru also employs technology which sends your email marketing [...]
Five Bite Sized Bits of Email Marketing Wisdom from True Blood
True Blood is a hip HBO series about vampires in a small southern US town. With the development of a synthetic blood substitute, vampires are now able to integrate themselves into human society. It’s a favorite show with some of the team at Sailthru and we thought there might be some bright ideas to learn [...]
Email Marketing: Are You Listening to Me?
“Are you listening to me?” How many times have you heard that question? As a child, and as an adult, that’s a question we all ask or get asked on many occasions. What about as email marketers? Have you been listening, or talking? Email and all the other social media channels are interactive and designed [...]
Five Things to do Before Responding to a Negative Tweet
OK, you’ve just noticed that someone has tweeted a negative or critical comment about your brand. What do you do? Here are five things you should do before responding to a negative tweet about your brand. 1 – Check the person’s profile and Twitter history Applications such as HootSuite and TweetDeck make this as simple [...]
Email Marketing Tips from Five Classic Children’s Games
We all have our favorite games from our childhood. Being a twin, I enjoyed hide-and-seek because of the potential for mayhem it offered a set of identicals. While having fun, those games taught us many simple rules about interacting and working with others. I think even as adults, there is still some email marketing wisdom [...]
The Ins and Outs of the Query Builder
We wrote to you about the Query Builder a while back, but we can’t seem to say enough about it. You can query variables you’ve set up on your end, or mine data that the Sailthru system keeps track of automatically. One of the queries people like to do most is geolocation. Check out our last post [...]