Monthly Archives: October, 2011
Five Evil Email Marketing Monsters
Happy Halloween!
Is your email marketing strategy turning into a monster? Take a boo at this menacing menagerie and see if you have one or more lurking in your attic.
The Zombie
The zombie doesn’t have any personality and neither does his email newsletters or blog.
The Vampire
The vampire thinks that email marketing is all about sucking as much out of his list as… Continue reading
IAB Tablet Buyer’s Guide
Sailthru’s support lead, Vanessa Sorenson, recently posted about our Query Builder and how you can use it to see the way people are connecting with your content. It is a powerful… Continue reading
Seven Tips on Developing and Managing an Editorial Calendar
An editorial calendar is a plan like any other. Just about everything you do in business relies on some kind of plan and your content marketing is no different. Setting one up can be intimidating, but here are seven tips which should help reduce some anxiety and get you going.
1- Start your calendar by filling it up with the easy stuff, such as major holidays and major campaigns… Continue reading
Five Ways to Use Social Media to Promote Your Newsletter
Laura Wise had a great tip on her blog this week about how you can use social media (Twitter) to increase deliverability. It inspired me to think of other ways you can use Twitter and Facebook to cross-promote your email marketing newsletter. You can also use Twitter, Facebook and your blog to seek feedback for each newsletter and find out what is… Continue reading
Social Media: Your Global Focus Group
There’s plenty of enthusiasm regarding social media channels as a way to get your message out to consumers, but have you considered the power of social to listen and involve people to help you develop better products and services? Communication today for brands is two way and by that I’m not just talking about customer service. Using a multi-channel approach with plenty of cross promotion, you can do even more… Continue reading
Email Still Number One for Lead Gen
Social media is a great tool for connecting with customers and engaging them, but it’s only one tool in your chest and each social channel has strengths and weaknesses. Overall, email continues to be the most effective channel for generating leads online.
A new study among ad agencies reported by eMarketer, backs that up with some very interesting figures. Remember our recent post comparing content marketing to a… Continue reading
Query Builder: Find Out How People Read Your Content
Do you know who views your website or reads your newsletter using which device? This is important information if you are going to optimize the user experience. Sailthru’s Query Builder makes it easy to find out what people are using to read your emails and view your website.
You can query for devices and browsers such as:
Direct Marketing News Q&A with Neil Capel
Tony Case caught up with our CEO, Neil Capel this week to talk about the challenges facing email marketers and how Sailthru is helping meet those challenges.
Here’s a snippet from the interview:
DMN: Talk about what you did for one of your clients, Business Insider [an online business publication covering technology, media and investing that had suffered a drop-off in email subscriptions over time].
Capel: [Since… Continue reading
Content Marketing is Like a Bicycle Wheel
eMarketer has an interesting post up regarding content marketing in B2B. Lead generation costs keep rising and the competition keeps getting hotter, so according to eMarketer, content is now a key way to generate more leads to keep the sales funnel full.
Let’s look at content marketing as you would a bicycle wheel because I think it’s a good analogy… Continue reading
Five Email Marketing Landing Page Optimization Tips
Landing is a pretty specific procedure. I don’t think it matters what the transportation is, no one likes the arrival/landing to be complicated because it’s simply a transition from one state/place to another and not the destination. Everyone wants the landing process to be smooth and pleasant, but it is not the destination itself.
Consider that analogy when creating your landing pages.
Here are five good tips to… Continue reading