Monthly Archives: October, 2011
My.Sailthru.com Campaign Report Page Improvements
The folks in Sailthru Labs have made some important revisions to the campaigns reports page on My.Sailthru.com! Apparently, space was becoming a premium on the page and the first three columns were crowding out data for some clients.I asked our product manager, David Studinski about the update and got the details on what these optimizations [...]
Majority of Companies Ignore Twitter Complaints
According to a recent survey of over 1,200 customer complaints on Twitter, only 29% of those gripes got a response from the company involved. I have to admit that as disappointed as I am with this number, I’m not entirely surprised since I constantly encounter very smart business people who still discount the power of [...]
DMA Report: Inboxes Not Overflowing with Email Marketing
The Email Tracking Study 2011 from the Direct Marketing Association is out. It’s got some good news for email marketers. The survey was conducted this past summer among just over 2,200 UK respondents. Of those responding 94% had signed up for at least one email marketing newsletter. When you work in email marketing or in [...]
Twitter Tips: Sweet Tweets
HubSpot published some interesting data recently regarding Twitter and specifically, the most effective tweet length. The author’s research suggests that longer tweets get more clicks and the optimum character count is 130. The clicks actually dropped once the count surpassed that number of characters. So, what can you do with 130 characters? How should you [...]
Creative Juicing: Three Fun Marketing Videos
Mondays can be rough after a blissful weekend it might take some inspiration to get your creative marketing juices flowing freely. Hopefully these three fun and inspirational marketing videos will help kick start your week! Creative Juicing So, just how do they get the creative juices out of marketers? Pink Ponies: A Case Study Finally! [...]
The Push of Pull Marketing
Social media is causing the marketing industry to reevaluate a lot of standard practices. Tried and methods such as “push” marketing are being superseded by new approaches such as “pull” marketing. So what, in a nutshell is the “pull” model? The “push” model is to marketing what drift netting is to fishing. While the “pull” [...]
Sailthru Co-founders Make the Silicon Alley 100
Business Insider has just published: The Silicon Alley 100. Ian White and Neil Capel have been named to this list of innovators and industry leaders who accomplished something really amazing this past year. This comes on the heels of Sailthru securing $8 million in our series A funding round. As one of our dev members [...]
Four Fav Features of the New My.Sailthru Interface
We’ve gotten a lot of very positive feedback about the new My.Sailthru interface which we rolled out this week. I asked our Product Manager, David Studinski, what he’s most excited about with the new My.Sailthru.com release and here are his four top picks: The New Dashboard Prioritize the information most important to you! The new [...]
Five Things the iPhone 5 Probably Won’t Do
It seems this week is a big one for releasing fantastic new products and features. As you know, we rolled out the new My.Sailthu interface just yesterday and today we get to see what the new iPhone 5 has to offer. A lot of us here use the iPhone and so, we are just as [...]
Product Update from Sailthru Labs
We want to keep you in the loop and get your feedback and suggestions as we continue to build the most effective marketing communications platform available. So, I’ll be touching base on a regular basis with our Product Manager, David Studinski, to find out what’s hot in the lab. This week, David is looking for [...]