Author Archives:
Gmail Reveals Authentication Data in Emails
Have you taken a look at Gmail’s new interface within the past week? If so, you may have noticed that Google now adds extra information next to the sender’s name. For example: Providing this information is Gmail’s way of letting the recipient know if the message is coming from a trusted sender. Now, when you [...]
Engaging Loyal Fans
Imagine you’re the lead singer in a band. You’re playing Madison Square Garden. That’s right, you rock. You look out into the crowd and you see to one side of the room your fans are up on their feet with lighters aloft (or, these days, cell phone screens), and singing along (they know every word). [...]
Paradise by the Dashboard
As part of the ongoing redesign of our user interface, we’ve just rolled out a new dashboard feature. Now, when you sign in to your Sailthru account you’ll be presented with selected metrics that provide a clear and quickly digestible window into your account performance. In the example pictured above you’ll notice charts displaying list [...]
Back to the Future
Maintaining a strong connection with your audience doesn’t mean selling to them 100% of the time. Your audience, at one point, cared enough about your brand to travel to the site, poke around and sign up for emails. But sending them content they want to read or discounts they want to take advantage of, as [...]
[Insert Generic Label]
Who am I? I’m a professional woman living in New York City between the ages of 18-35. These are the differentiators that traditional marketers have gathered, and the ones that have identified me on every list I’ve joined in the last decade. Now the received wisdom dictates that I should be sent discounts on lipstick [...]
The Upstart, We’ll Gladly Wear that Mantle
Thanks StartupDigest for the nod last week when you included us in your Email Mafia as “The Upstart” -http://thestartupdigest.com/2010/07/28/email-mafia-paypal-mafia-email/. We like the scrappy nature of the name that conjures up an image of a fighter in the ring with new moves and something to prove. We are that company, and as part of those new [...]
unintentional irony
If following those twenty-five essentials leads to an email campaign like this I’d say it’s time for a new list.
“text only” test send
For clients who want to preview how their emails will be rendered by text only email clients our “text only” feature allows them to test send text only versions of their emails. When editing a campaign or template, simply select the “text only” box and test send to the emails of your choosing. Now try [...]
Help support Haiti relief
Like many others, the enormity of the Haitian catastrophe has touched our hearts and reminded us that we all need help at one time or another. So we asked ourselves what we as a company could do to help. Once of those things is to support the red cross by including one of their banners [...]