Why does twitter not brand it’s Welcome or follow emails?
So far twitter has avoided the advertising route, but why not do something like the below? At the bare minimum we’d like them to brand their emails and provide some thing more than just an alert. In this example we’ve included some links to other people [...]
You don’t get a second chance to make a first impression.
So why send a poorly formatted welcome email. If you don’t engage the user now at this touchpoint where they are expecting your email, how do you expect to engage them when you send your marketing message.
The two biggest problems with welcome emails:
Not engaging
Doesn’t make [...]
When sending invitational emails that are “peer initiated” you need to be very careful as you can quickly degrade you delivery due to either abuse by your users or getting carried away with trying to grow your audience.
Since CAN-SPAM essentially says peer initiated are OK (albeit this was before web mail address books were being [...]
When was the last time you looked at your site and evaluated when and what you were sending?
Do you send an authentication email AND a welcome email or are they one and the same?
Do you send an email to a new user that hasn’t signed in again for a month?
Does your reset password email just [...]
If you are not technically savvy it’s hard to figure out if an email from paypal or chase is really from who it says it is. If in doubt just make sure that you type the address in yourself. You should be able to remember most of your banking urls, and just open your browser [...]
Poor Hotmail gets a lot of flack for poor SPAM filtering, while GMail gets all the compliments (although less so recently). Google must have some fancy algorithm for finding SPAM – or do they?
Well, it’s actually the fact that GMail has a big edge, a huge edge even. Up until very recently GMail was used [...]
Last week I attended two conferences on email, all very exciting stuff! It still amazes me that everyone is still focused on marketing emails and not transactional email marketing.
Seriously, come on people!
How many of you spend more than two hours writing and designing your monthly newsletter? A newsletter that will get an open rate of [...]
One of the more simple and unused features of google analtyics is the utm_source and utm_medium GET parameters. If you use Google analytics on your site then these are available to you know with NO changes of any code.
Let’s say you send out an email to your friends about your new blog, if you send [...]
It’s very important that your authentication and welcome emails get in the inbox and in front of the user. What are the stats you use to define the growth of your site? I’m sure that registered users is often one of those stats. What if your authentication email never made it to your brand new [...]
To make intergrating us a simple as possible we’ve added libraries to work with our API.
Current approved libraries include:
PHP 5
Ruby
ASP.net
We also have the following in beta release (send us an email to get a hold of them):
Python
Java
We’d love a PERL version too so if you want free service for a month please provide the PERL [...]