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Sailthru Announces $8 Million in Venture Funding
The entire crew here @ Sailthru is thrilled to announce some big news!
We’ve officially closed our Series A funding. We’ve all been working extremely hard to provide our clients with the most powerful and advanced communication platform and we really appreciate so many innovative and successful companies partnering with us.
Sailthru is revolutionizing the way our clients communicate and engage with their customers. We are very excited… Continue reading
Preference Centers
In email marketing a preference center is a page where subscribers can customize their interactions with you – the most basic example being frequency AKA opting down or subject matter and then being able to change those settings at their will.
Preference centers were put forward under the rationale that it’s better to offer someone the opportunity to opt-down or change their content choices and such, rather than risk… Continue reading
off topic: be aware – unsecured wifi networks
So this is a little off topic, but as most people who know me, know; I have some strong opinions on security in web systems. I’ve been seeing this for a while, but it seems to be getting more prolific and I haven’t found any articles about this online so I’m posting this in the hopes I can help some people.
Today’s Launches: Scout and “Your News”
I am excited to announce that our client and partner Business Insider has launched “Your News,” a new service powered by Scout, Sailthru’s latest behavioral product. Your News provides the new level of personalization that’s sorely needed to meet the expectations of today’s sophisticated consumers.
There’s too much information online for me to absorb… Continue reading
Maximizing customer value (and not re-engagement campaigns!)
Take a moment to consider this picture. Where is the plane going? Is it about to complete a magnificent loop-de-loop or crash into the side of a barn? Is it being piloted by a top gun or a novice? From this single moment in time, there’s clearly no way to tell. The answers to these questions may not seem so important…unless, of course, it’s your plane!
How to avoid an Epsilon style leak
After speaking with quite a few people, and being somewhat experienced in the security of websites, I thought I should throw in on the recent Epsilon hack. Usually a hack of this size is caused by a human, as yes unfortunately, you are the weakest link.
The reason is simple: phishing emails are sent to individuals that if the user clicks, may end up installing a kind of… Continue reading
why make unsubscribing difficult?
Mistakenly believing it will keep list attrition minimal, many people love to make unsubscribing difficult. It amazes me that people still think this is a reasonable way to treat end users.
Do you want your brand to be perceived as not looking after your customers? If I’m a subscriber to your content who wants out, and it takes me 3 clicks to do it, I’m likely to do two… Continue reading
Gmail Priority Inbox
I love email marketers, as a lot of them are our clients! However, it amazes me how many people in the email industry just don’t understand email today. They worry about gmail priority inbox, and how to get users to mark their emails as important so that their marketing email is upgraded into it.
For one, the priority inbox is not a replacement inbox, it’s an enhancement. And… Continue reading
Are Your Emails Anticipated & Appreciated?
This article was originally posted on Email Insider by Ryan Deutsch.
As with many of you, I have been in the marketing technology space for a little while. During that time, I have heard (and certainly spoken) my share of buzzwords. In fact, I could probably throw together 500 words on email marketing buzzwords — stay tuned for that blog post in the coming weeks! Anyway, two words… Continue reading