Author Archives: capenj

Best practices for peer initiated emails (invites)

When sending invitational emails that are “peer initiated” you need to be very careful as you can quickly degrade you delivery due to either abuse by your users or getting carried away with trying to grow your audience.
Since CAN-SPAM essentially says peer initiated are OK (albeit this was before web mail address books were being [...]

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How to avoid phishing

If you are not technically savvy it’s hard to figure out if an email from paypal or chase is really from who it says it is. If in doubt just make sure that you type the address in yourself. You should be able to remember most of your banking urls, and just open your browser [...]

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Gmail Vs Hotmail spam filter

Poor Hotmail gets a lot of flack for poor SPAM filtering, while GMail gets all the compliments (although less so recently). Google must have some fancy algorithm for finding SPAM – or do they?
Well, it’s actually the fact that GMail has a big edge, a huge edge even. Up until very recently GMail was used [...]

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Google analytics in email…

One of the more simple and unused features of google analtyics is the utm_source and utm_medium GET parameters. If you use Google analytics on your site then these are available to you know with NO changes of any code.
Let’s say you send out an email to your friends about your new blog, if you send [...]

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