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Five Evil Email Marketing Monsters
Happy Halloween! Is your email marketing strategy turning into a monster? Take a boo at this menacing menagerie and see if you have one or more lurking in your attic. The Zombie The zombie doesn’t have any personality and neither does his email newsletters or blog. The Vampire The vampire thinks that email marketing is [...]
IAB Tablet Buyer’s Guide
Sailthru’s support lead, Vanessa Sorenson, recently posted about our Query Builder and how you can use it to see the way people are connecting with your content. It is a powerful tool which allows you to take a snapshot of your data, generate new lists and smart lists, and update the users in your database. [...]
Seven Tips on Developing and Managing an Editorial Calendar
An editorial calendar is a plan like any other. Just about everything you do in business relies on some kind of plan and your content marketing is no different. Setting one up can be intimidating, but here are seven tips which should help reduce some anxiety and get you going. 1- Start your calendar by [...]
Five Ways to Use Social Media to Promote Your Newsletter
Laura Wise had a great tip on her blog this week about how you can use social media (Twitter) to increase deliverability. It inspired me to think of other ways you can use Twitter and Facebook to cross-promote your email marketing newsletter. You can also use Twitter, Facebook and your blog to seek feedback for [...]
Social Media: Your Global Focus Group
There’s plenty of enthusiasm regarding social media channels as a way to get your message out to consumers, but have you considered the power of social to listen and involve people to help you develop better products and services? Communication today for brands is two way and by that I’m not just talking about customer [...]
Email Still Number One for Lead Gen
Social media is a great tool for connecting with customers and engaging them, but it’s only one tool in your chest and each social channel has strengths and weaknesses. Overall, email continues to be the most effective channel for generating leads online. A new study among ad agencies reported by eMarketer, backs that up with [...]
Content Marketing is Like a Bicycle Wheel
eMarketer has an interesting post up regarding content marketing in B2B. Lead generation costs keep rising and the competition keeps getting hotter, so according to eMarketer, content is now a key way to generate more leads to keep the sales funnel full. Let’s look at content marketing as you would a bicycle wheel because I [...]
Five Email Marketing Landing Page Optimization Tips
Landing is a pretty specific procedure. I don’t think it matters what the transportation is, no one likes the arrival/landing to be complicated because it’s simply a transition from one state/place to another and not the destination. Everyone wants the landing process to be smooth and pleasant, but it is not the destination itself. Consider [...]
My.Sailthru.com Campaign Report Page Improvements
The folks in Sailthru Labs have made some important revisions to the campaigns reports page on My.Sailthru.com! Apparently, space was becoming a premium on the page and the first three columns were crowding out data for some clients.I asked our product manager, David Studinski about the update and got the details on what these optimizations [...]
Majority of Companies Ignore Twitter Complaints
According to a recent survey of over 1,200 customer complaints on Twitter, only 29% of those gripes got a response from the company involved. I have to admit that as disappointed as I am with this number, I’m not entirely surprised since I constantly encounter very smart business people who still discount the power of [...]