Author Archives:
Happy Holidays from Sailthru
The holiday season is upon us!
We at Sailthru would like to help make your holiday messaging a great success, so reach out to your Account Manager if you’re planning anything special in the coming days or weeks.
We also wanted to share some tips for getting the most out of your Sailthru account to optimize your campaigns going into 2012:
- Focus on your best customers
Direct Marketing News Q&A with Neil Capel
Tony Case caught up with our CEO, Neil Capel this week to talk about the challenges facing email marketers and how Sailthru is helping meet those challenges.
Here’s a snippet from the interview:
DMN: Talk about what you did for one of your clients, Business Insider [an online business publication covering technology, media and investing that had suffered a drop-off in email subscriptions over time].
Capel: [Since… Continue reading
The Push of Pull Marketing
Social media is causing the marketing industry to reevaluate a lot of standard practices. Tried and methods such as “push” marketing are being superseded by new approaches such as “pull” marketing.
So what, in a nutshell is the “pull” model?
The “push” model is to marketing what drift netting is to fishing. While the “pull” model is targeted and specific, much like a baited hook (sans barb). Brass… Continue reading
Sailthru Co-founders Make the Silicon Alley 100
Business Insider has just published: The Silicon Alley 100. Ian White and Neil Capel have been named to this list of innovators and industry leaders who accomplished something really amazing this past year.
This comes on the heels of Sailthru securing $8 million in our series A funding round. As one of our dev members said right after a… Continue reading
Sailthru in the News: Staff to Double
The first question people ask when you announce that you’ve just secured $8 million in venture funding is about what you plan to do with it. Our CEO, Neil Capel, has been busy with a lot of media interviews and that question has come up more than once… Continue reading
Next Steps: AdExchanger Interviews Sailthru CEO, Neil Capel
Not too surprisingly, Sailthru has been getting a lot of attention since we announced we had closed our A series funding, having raised $8 million. We really appreciate all the tweets, emails and calls offering congratulations! Just yesterday, AdExchanger.com posted a candid interview with our co-founder and CEO, Neil Capel.
Here’s a snippet… Continue reading
According to Oyster.com, Sailthru is a Pearl
Mike Cirello of Oyster.com set out on a quest a while back to find an email service provider with the following criteria:
- Cost. Oyster is a startup and doesn’t like to pay Big Company prices.
- Deliverability. Spammers have made email deliverability a huge pain in the rear. Getting your message into your customer’s inbox is not trivial.
- API. Mike wanted a solution
TechCrunch Interviews Fab.com CEO, Jason Goldberg
Fab.com is beyond fabulous. The growth of this daily design flash deals site has been incredible. At only eleven weeks in, Fab can boast a substantial list and fan club with a growth rate of about 5k users per day.
Fab’s success is no shock to us. Here at the Sailthru office, Fab emails are always a hot topic – we even ordered some seriously cool grenade-shaped soap from… Continue reading
The Ins and Outs of the Query Builder
We wrote to you about the Query Builder a while back, but we can’t seem to say enough about it. You can query variables you’ve set up on your end, or mine data that the Sailthru system keeps track of automatically.
One of the queries people like to do most is geolocation. Check out our last post for more info on how to query by location. Not only can… Continue reading
Five Simple Email Marketing & Social Media Integration Tips
Integrating your email marketing with social media doesn’t have to be rocket science. Sailthru provides an easy way for social integration.
Here are five simple things you should be doing to integrate your email marketing and social media:
1 – Make your content something people will want to share. Give them ideas and inspiration that provide real value, and your readers will… Continue reading