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Fantastic! Four Simple Tools to Help Generate More Engaging Email Content
If you already use Sailtru, then when it comes to relevancy and engagement, you already have the advantage due to our unique behavioral tracking technology. You know what your subscribers want and you know when and how they want it. You’re ahead of the game and that’s great, but you still have to generate that [...]
Email Marketing : Serve the Reader!
A good publisher or editor is guided by one primary question when it comes to content: does it serve the reader? If this is your guiding principle, then your readers will always find good value in your content. To engage subscribers your content has to be relevant, and must serve the reader. People are not [...]
In Email Marketing Familiarity Breeds Success
According to MarketingSherpa’s 2010 Email Marketing Benchmark Report, the top three types of subject lines which compel people to open a marketing email contain one of these: Discount offer Free product offer Familiar brand name There’s no argument from me about those first two. However, it’s the third one I want to touch on in [...]
Survey: Affluent Adults More Open to Trading Personal Info for a Better Online Experience
According to a study by the Interactive Advertising Bureau, reported by Direct Marketing News, affluent consumers are more willing to share their information for a personalized experience than the general population. IAB commissioned Ipsos Mendelsohn to survey 2,088 adults and found that 32% of affluent customers (household income over $100,000) were willing to share their information [...]
Social Share
Any piece of content in your newsletter should have social sharing potential. If it doesn’t then perhaps it’s just not engaging enough to be in there. Having share links at the top and bottom of your newsletter is not enough. Show your subscribers that you are big on social media by making it as easy [...]
Inbox Respect
Mike May wrote a great post Tuesday about respecting your subscribers, and we found it inspirational here at Sailthru! He provided real life examples of disrespect, or a sense of entitlement, that at times can feel way too common in today’s society. Especially here in NYC, I imagine many of us have experienced that stark [...]
Upcoming Launch: New Interface!
On July 30th, Sailthru will roll out a redesign of our new user interface (UI). Our front-end developer, Emily Maskin, is the driving force behind the new interface, and we think it’s a more inspired, intuitive and informative design. The redesign will sport a fresh look, an improved organization, more information at your fingertips and [...]
Optdown vs. Unsubscribe
I recently unsubscribed from an email…and it got me thinking about opting down vs. unsubscribing. Have you ever unsubscribed from an email sent by a company you really like just because you just felt like your inbox was being invaded? Most of us have. Two of the main reasons users unsubscribe is because they feel [...]