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Groupon Filing
Yesterday Business Insider reported on Groupon and its seemingly declining returns in their second oldest market, Boston. According to the post, while Groupon has added 21% more subscribers and almost 50% more featured merchants, Groupons sold per subscriber declined by 17.6% in the most recent quarter. The equation for success in email marketing just isn’t [...]
Best Practices
Email marketing has a dirty little secret: workarounds evolving into best practices. Best practices are not made into hard and fast rules (or laws for that matter) because they’re really just the most that can be offered because of the technical limitations at a given time. At some ESPs, segmenting is considered a best practice. [...]