If following those twenty-five essentials leads to an email campaign like this I’d say it’s time for a new list.
Author Archives: noah
“text only” test send
For clients who want to preview how their emails will be rendered by text only email clients our “text only” feature allows them to test send text only versions of their emails. When editing a campaign or template, simply select the “text only” box and test send to the emails of your choosing.
Now try and [...]
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Help support Haiti relief
Like many others, the enormity of the Haitian catastrophe has touched our hearts and reminded us that we all need help at one time or another. So we asked ourselves what we as a company could do to help. Once of those things is to support the red cross by including one of their banners [...]
Spam is in the eye of the beholder
How do you define spam messages? Are they unsolicited ads for “male enhancement,” car insurance and diet pills, not to mention a cornucopia of prescription drugs? Well, sure. And it’s estimated that up to 96% of all world-wide email traffic is comprised of spam–a problem that needs no enhancement. But with ISP’s becoming ever more [...]
Interpreting the analytics from an A/B split
This isn’t the forum to develop a complete explication of comparing the analytics from an A/B split, but I do want to use an example to point out some of the weird and interesting results that can be teased out in an A/B test.
I’m sometimes called upon to come up with subject lines and copy [...]
How to use a/b testing effectively
Hello to all.
It’s been a while since we posted, but among other things, we’ve resolved to post more frequently in this new decade. And to kick off this new effort we’re going to address a subject much discussed in the email world: A/B split testing.
First a definition of terms: in it’s basic form an A/B [...]