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Engaging Loyal Fans
Imagine you’re the lead singer in a band. You’re playing Madison Square Garden. That’s right, you rock. You look out into the crowd and you see to one side of the room your fans are up on their feet with lighters aloft (or, these days, cell phone screens), and singing along (they know every word). Then you look over and see the other side…they’re bored. They bought tickets to your… Continue reading
Paradise by the Dashboard
As part of the ongoing redesign of our user interface, we’ve just rolled out a new dashboard feature. Now, when you sign in to your Sailthru account you’ll be presented with selected metrics that provide a clear and quickly digestible window into your account performance.
In the example pictured above you’ll notice charts displaying list member growth and engagement, mass and transactional send rates as well as… Continue reading
Back to the Future
Maintaining a strong connection with your audience doesn’t mean selling to them 100% of the time. Your audience, at one point, cared enough about your brand to travel to the site, poke around and sign up for emails. But sending them content they want to read or discounts they want to take advantage of, as important as that is, is only part of the battle. You need to stay relevant… Continue reading
[Insert Generic Label]
Who am I? I’m a professional woman living in New York City between the ages of 18-35.
These are the differentiators that traditional marketers have gathered, and the ones that have identified me on every list I’ve joined in the last decade. Now the received wisdom dictates that I should be sent discounts on lipstick and anti-aging cream rather than those on equipment for grilling animals and
The Upstart, We’ll Gladly Wear that Mantle
Thanks StartupDigest for the nod last week when you included us in your Email Mafia as “The Upstart” -http://thestartupdigest.com/2010/07/28/email-mafia-paypal-mafia-email/.
We like the scrappy nature of the name that conjures up an image of a fighter in the ring with new moves and something to prove. We are that company, and as part of those new moves look for more blog posts, collateral, and market coverage
unintentional irony
If following those twenty-five essentials leads to an email campaign like this I’d say it’s time for a new list.
“text only” test send
For clients who want to preview how their emails will be rendered by text only email clients our “text only” feature allows them to test send text only versions of their emails. When editing a campaign or template, simply select the “text only” box and test send to the emails of your choosing.
Help support Haiti relief
Like many others, the enormity of the Haitian catastrophe has touched our hearts and reminded us that we all need help at one time or another. So we asked ourselves what we as a company could do to help. Once of those things is to support the red cross by including one of their banners in our emails like the one included here.
Spam is in the eye of the beholder
How do you define spam messages? Are they unsolicited ads for “male enhancement,” car insurance and diet pills, not to mention a cornucopia of prescription drugs? Well, sure. And it’s estimated that up to 96% of all world-wide email traffic is comprised of spam–a problem that needs no enhancement. But with ISP’s becoming ever more vigilant, and better in many ways at detecting spam, many of the obvious offenders get… Continue reading