Author Archives:
Query Builder: Find Out How People Read Your Content
Do you know who views your website or reads your newsletter using which device? This is important information if you are going to optimize the user experience. Sailthru’s Query Builder makes it easy to find out what people are using to read your emails and view your website. You can query for devices and browsers [...]
New My.Sailthru Goes Live Today!
Who says good things don’t happen on Mondays? Today we’re excited to be launching the new My.Sailthru.com! The new interface further enhances the user experience for Sailthru clients and is another step forward in building the world’s best communications platform! We want to thank all of you who offered feedback on the new interface and [...]
New my.sailthru Interface
In two weeks on October 3, 2011, Sailthru will be switching to the new my.sailthru.com interface for your account. We hope you’ve enjoyed the open preview for the last few weeks, via the link in your current sailthru.com administration area. Our sincerest thanks and deep appreciation go out to all the clients who sent us [...]
Best Email Marketing Send Times: Horizon Send Time
As email marketers we try to optimize our campaigns to send at the time when people are most likely to open. But how can you target thousands of people at one send time? You can overcome this hurdle with Sailthru’s Horizon Send Time. With Horizon Send Time you are able to look at your subscriber’s [...]
Five Simple Things You Can Do to Help Email Deliverability
Deliverability is the holy grail of email marketing. You can have the best newsletter on the planet, but if you don’t get to the inbox, your content is completely wasted. Most ESPs have people dedicated to helping their clients get their email marketing messages delivered while Sailthru also employs technology which sends your email marketing [...]
Five Ways to Re-purpose Content in Your Email Marketing
If you are using Sailthru as your email service provider, than you already know that products such as Horizon super charge personalization, relevancy and engagement, resulting in more love for your content, more click-throughs and more conversions. Even so, not all the content in your email marketing newsletters will get the love you think it deserves. [...]