Category Archives: Customer lifetime
Survey: Affluent Adults More Open to Trading Personal Info for a Better Online Experience
According to a study by the Interactive Advertising Bureau, reported by Direct Marketing News, affluent consumers are more willing to share their information for a personalized experience than the general population. IAB commissioned Ipsos Mendelsohn to survey 2,088 adults and found that 32% of affluent customers (household income over $100,000) were willing to share their information online, versus 26% of the general population.
Affluent customers spend an
Groupon Filing
Yesterday Business Insider reported on Groupon and its seemingly declining returns in their second oldest market, Boston. According to the post, while Groupon has added 21% more subscribers and almost 50% more featured merchants, Groupons sold per subscriber declined by 17.6% in the most recent quarter.
The equation for success in email marketing just isn’t as simple as more plus more.
If I’m the marketer, and I… Continue reading
Generating Content and Ideas Via Social Media
Integrating email and other channels such as Twitter and Facebook is very important to your email marketing efforts. However, it’s not just about sharing content and cross-promoting your email marketing. It’s also about generating ideas and involving your subscribers.
If you are using Sailthru then you already have a huge advantage when it comes to knowing your subscribers. However, now that you know them, are you involving them?… Continue reading
Best Practices
Email marketing has a dirty little secret: workarounds evolving into best practices.
Best practices are not made into hard and fast rules (or laws for that matter) because they’re really just the most that can be offered because of the technical limitations at a given time.
At some ESPs, segmenting is considered a best practice. While segmenting in email marketing has its place, the more sophisticated solution is… Continue reading
Preference Centers
In email marketing a preference center is a page where subscribers can customize their interactions with you – the most basic example being frequency AKA opting down or subject matter and then being able to change those settings at their will.
Preference centers were put forward under the rationale that it’s better to offer someone the opportunity to opt-down or change their content choices and such, rather than risk… Continue reading
Inbox Respect
Mike May wrote a great post Tuesday about respecting your subscribers, and we found it inspirational here at Sailthru! He provided real life examples of disrespect, or a sense of entitlement, that at times can feel way too common in today’s society.
Especially here in NYC, I imagine many of us have experienced that stark focus on our priorities – when you’re short on resources, long… Continue reading
Email Marketing: Where Everyone Should Know More Than Just Your Name
In a previous post I made the case that the best segmentation is a segment of one – you can’t get more targeted than this. As with just about anything in our digital world, segmenting is just a term for using computers to do on a large scale what humans do naturally everyday – sort and organize. We segment information about people, places and things.
We classify people… Continue reading
Not a Race of Fractions
Marketers have tried for so long to make everyone fit into the same few “pigeon holes” by necessity that we’ve become complacent and assume there isn’t a better way. Because we have been limited by the technology available, we’ve focused our efforts on penning people into these nice demographic groups, but it’s a fair question to ask how this approach can really provide any insight into individual human behavior.
Today’s Launches: Scout and “Your News”
I am excited to announce that our client and partner Business Insider has launched “Your News,” a new service powered by Scout, Sailthru’s latest behavioral product. Your News provides the new level of personalization that’s sorely needed to meet the expectations of today’s sophisticated consumers.
There’s too much information online for me to absorb… Continue reading
Optdown vs. Unsubscribe
I recently unsubscribed from an email…and it got me thinking about opting down vs. unsubscribing.
Have you ever unsubscribed from an email sent by a company you really like just because you just felt like your inbox was being invaded? Most of us have. Two of the main reasons users unsubscribe is because they feel communication is too often, or that it’s irrelevant. If