Category Archives: Email Engagement
Direct Marketing News Q&A with Neil Capel
Tony Case caught up with our CEO, Neil Capel this week to talk about the challenges facing email marketers and how Sailthru is helping meet those challenges.
Here’s a snippet from the interview:
DMN: Talk about what you did for one of your clients, Business Insider [an online business publication covering technology, media and investing that had suffered a drop-off in email subscriptions over time].
Capel: [Since… Continue reading
The Push of Pull Marketing
Social media is causing the marketing industry to reevaluate a lot of standard practices. Tried and methods such as “push” marketing are being superseded by new approaches such as “pull” marketing.
So what, in a nutshell is the “pull” model?
The “push” model is to marketing what drift netting is to fishing. While the “pull” model is targeted and specific, much like a baited hook (sans barb). Brass… Continue reading
Email Marketing: Are You Listening to Me?
“Are you listening to me?”
How many times have you heard that question? As a child, and as an adult, that’s a question we all ask or get asked on many occasions. What about as email marketers? Have you been listening, or talking?
Email and all the other social media channels are interactive and designed to be bidirectional. If you forget this, you are missing out on half… Continue reading
The Ins and Outs of the Query Builder
We wrote to you about the Query Builder a while back, but we can’t seem to say enough about it. You can query variables you’ve set up on your end, or mine data that the Sailthru system keeps track of automatically.
One of the queries people like to do most is geolocation. Check out our last post for more info on how to query by location. Not only can… Continue reading
Five Multi-Channel Marketing Truths
Technology provides multiple channels to share information and content, but people create – and more importantly – consume that content. People and the communities they build, drive the web.
Regardless of the channel, those who forget people are the heart of the matter, fail.
Here are five multi-channel marketing truths that apply to all social channels including email marketing:
Communities drive the web
Communities and their desire… Continue reading
Five Simple Email Marketing & Social Media Integration Tips
Integrating your email marketing with social media doesn’t have to be rocket science. Sailthru provides an easy way for social integration.
Here are five simple things you should be doing to integrate your email marketing and social media:
1 – Make your content something people will want to share. Give them ideas and inspiration that provide real value, and your readers will… Continue reading
Five Email Marketing Content Sources at Your Fingertips
Generating relevant and engaging content for your email marketing and online efforts in general, is an ongoing challenge for most. Here are five potential content marketing sources you have close at hand and some tips on how to approach them.
Be very patient with people when you seek out content in your organization. Don’t expect generating content to be a priority for them. Content is gold, so don’t be… Continue reading
Five Ways to Re-purpose Content in Your Email Marketing
If you are using Sailthru as your email service provider, than you already know that products such as Horizon super charge personalization, relevancy and engagement, resulting in more love for your content, more click-throughs and more conversions.
Even so, not all the content in your email marketing newsletters will get the love you think it deserves. That doesn’t necessarily mean it wasn’t worth the effort and you should give… Continue reading
Caring is Sharing in Email Marketing
Recently the team at Sailthru has been discussing what local or national causes we might want to start supporting. This is an important subject because the causes you support as a brand and the way you support them can say a lot to customers and potential customers.
I don’t have to tell you about how volunteering to help others can be a team building exercise, but there are other… Continue reading