This article was originally posted on Email Insider by Ryan Deutsch.
As with many of you, I have been in the marketing technology space for a little while. During that time, I have heard (and certainly spoken) my share of buzzwords. In fact, I could probably throw together 500 words on email marketing buzzwords — stay [...]
Category Archives: Email Engagement
Are Your Emails Anticipated & Appreciated?
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Spam is in the eye of the beholder
How do you define spam messages? Are they unsolicited ads for “male enhancement,” car insurance and diet pills, not to mention a cornucopia of prescription drugs? Well, sure. And it’s estimated that up to 96% of all world-wide email traffic is comprised of spam–a problem that needs no enhancement. But with ISP’s becoming ever more [...]
Interpreting the analytics from an A/B split
This isn’t the forum to develop a complete explication of comparing the analytics from an A/B split, but I do want to use an example to point out some of the weird and interesting results that can be teased out in an A/B test.
I’m sometimes called upon to come up with subject lines and copy [...]
How to use a/b testing effectively
Hello to all.
It’s been a while since we posted, but among other things, we’ve resolved to post more frequently in this new decade. And to kick off this new effort we’re going to address a subject much discussed in the email world: A/B split testing.
First a definition of terms: in it’s basic form an A/B [...]
What we’d like to see twitter do
Why does twitter not brand it’s Welcome or follow emails?
So far twitter has avoided the advertising route, but why not do something like the below? At the bare minimum we’d like them to brand their emails and provide some thing more than just an alert. In this example we’ve included some links to other people [...]
Welcome emails – your first hand shake with your new user
You don’t get a second chance to make a first impression.
So why send a poorly formatted welcome email. If you don’t engage the user now at this touchpoint where they are expecting your email, how do you expect to engage them when you send your marketing message.
The two biggest problems with welcome emails:
Not engaging
Doesn’t make [...]
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Identifying your email opportunities
When was the last time you looked at your site and evaluated when and what you were sending?
Do you send an authentication email AND a welcome email or are they one and the same?
Do you send an email to a new user that hasn’t signed in again for a month?
Does your reset password email just [...]
‘Tis the season
Now that Black Friday has passed and Cyber Monday looms I wonder how many companies are sending out mass e-mail campaigns luring us all with tempting offers of great deals. The economy is hurting and so are retail companies with inventory to shift before the end of the year.
I’ve received a number of well designed [...]
Missed opportunity – Reset that password
Last week I attended two conferences on email, all very exciting stuff! It still amazes me that everyone is still focused on marketing emails and not transactional email marketing.
Seriously, come on people!
How many of you spend more than two hours writing and designing your monthly newsletter? A newsletter that will get an open rate of [...]
Posted in Email Engagement Tagged cross sell, email, reset password, transactional, transactional marketing 1 Comment
Getting your authentication and welcome emails in front of the user
It’s very important that your authentication and welcome emails get in the inbox and in front of the user. What are the stats you use to define the growth of your site? I’m sure that registered users is often one of those stats. What if your authentication email never made it to your brand new [...]
Posted in Email Engagement Tagged deliverability, engaging the user, inbox, new user registration, spam folder Leave a comment