Last week I attended two conferences on email, all very exciting stuff! It still amazes me that everyone is still focused on marketing emails and not transactional email marketing.
Seriously, come on people!
How many of you spend more than two hours writing and designing your monthly newsletter? A newsletter that will get an open rate of [...]
Category Archives: Email Engagement
Missed opportunity – Reset that password
Posted in Email Engagement Tagged cross sell, email, reset password, transactional, transactional marketing 1 Comment
Getting your authentication and welcome emails in front of the user
It’s very important that your authentication and welcome emails get in the inbox and in front of the user. What are the stats you use to define the growth of your site? I’m sure that registered users is often one of those stats. What if your authentication email never made it to your brand new [...]
Posted in Email Engagement Tagged deliverability, engaging the user, inbox, new user registration, spam folder Leave a comment
GetConnect address book integration
Our GetConnect application allows integration with gmail, aol, yahoo, hotmail, linkedin etc through one unified API. Makes things nice and easy. You don’t even have to do any programming if you want to do elegant email invites.
We think this is a pretty cool application, since we manage the ever changing intergration, while you only have [...]
Also posted in GetConnect Tagged address book api, aol, email invites, GetConnect, gmail, integration, linkedin, peer initiated email, yahoo Leave a comment