Category Archives: Email Engagement
Fantastic! Four Simple Tools to Help Generate More Engaging Email Content
If you already use Sailtru, then when it comes to relevancy and engagement, you already have the advantage due to our unique behavioral tracking technology. You know what your subscribers want and you know when and how they want it.
You’re ahead of the game and that’s great, but you still have to generate that content. Today, I wanted to share a few ideas to help you generate relevant… Continue reading
Five Things You Shouldn’t Do at a Party or in Email Marketing
Basic human interaction has some rules of thumb. Socializing for work or pleasure has a number of potential pitfalls, but luckily most of us learn to avoid them.
Email, Twitter, Facebook are all social networks. Any interaction between two humans is social, regardless of what channel that interaction takes place on. So, there’s no reason not to apply that hard won real world experience to your social and email… Continue reading
Email Marketing : Serve the Reader!
A good publisher or editor is guided by one primary question when it comes to content: does it serve the reader? If this is your guiding principle, then your readers will always find good value in your content.
To engage subscribers your content has to be relevant, and must serve the reader. People are not naïve about this, if anything, they are very cynical about it. Almost a century… Continue reading
How Multi-channel Marketing is Like a Video Game
Possibly the best multi-channel marketing analogy I ever came up with has to do with a classic video game from my youth. In Frogger, your job is to guide a wayward amphibian across a busy highway and then across a raging river, dodging cars and leaping onto fast moving logs in order to reach the safety of a lily pad.
If each of the lily pads… Continue reading
In Email Marketing Familiarity Breeds Success
According to MarketingSherpa’s 2010 Email Marketing Benchmark Report, the top three types of subject lines which compel people to open a marketing email contain one of these:
- Discount offer
- Free product offer
- Familiar brand name
There’s no argument from me about those first two. However, it’s the third one I want to touch on in this post.
For decades… Continue reading
The Art of Conversation in Email Marketing
When I started in radio broadcasting, one of the first skills I had to develop was the art of having a conversation with someone you weren’t even sure was actually there. It’s a challenge which confronts writers as well.
As a young broadcaster I was instructed to imagine myself sitting across a kitchen table from someone having a coffee and chatting with them. Using terms such as “all you… Continue reading
Survey: Affluent Adults More Open to Trading Personal Info for a Better Online Experience
According to a study by the Interactive Advertising Bureau, reported by Direct Marketing News, affluent consumers are more willing to share their information for a personalized experience than the general population. IAB commissioned Ipsos Mendelsohn to survey 2,088 adults and found that 32% of affluent customers (household income over $100,000) were willing to share their information online, versus 26% of the general population.
Affluent customers spend an
Groupon Filing
Yesterday Business Insider reported on Groupon and its seemingly declining returns in their second oldest market, Boston. According to the post, while Groupon has added 21% more subscribers and almost 50% more featured merchants, Groupons sold per subscriber declined by 17.6% in the most recent quarter.
The equation for success in email marketing just isn’t as simple as more plus more.
If I’m the marketer, and I… Continue reading
Best Practices
Email marketing has a dirty little secret: workarounds evolving into best practices.
Best practices are not made into hard and fast rules (or laws for that matter) because they’re really just the most that can be offered because of the technical limitations at a given time.
At some ESPs, segmenting is considered a best practice. While segmenting in email marketing has its place, the more sophisticated solution is… Continue reading
Social Share
Any piece of content in your newsletter should have social sharing potential. If it doesn’t then perhaps it’s just not engaging enough to be in there. Having share links at the top and bottom of your newsletter is not enough. Show your subscribers that you are big on social media by making it as easy as possible to share your content!
Knowing this, we offer a simple and flexible… Continue reading