Category Archives: Email Engagement
Preference Centers
In email marketing a preference center is a page where subscribers can customize their interactions with you – the most basic example being frequency AKA opting down or subject matter and then being able to change those settings at their will. Preference centers were put forward under the rationale that it’s better to offer someone [...]
Inbox Respect
Mike May wrote a great post Tuesday about respecting your subscribers, and we found it inspirational here at Sailthru! He provided real life examples of disrespect, or a sense of entitlement, that at times can feel way too common in today’s society. Especially here in NYC, I imagine many of us have experienced that stark [...]
Email Marketing: Where Everyone Should Know More Than Just Your Name
In a previous post I made the case that the best segmentation is a segment of one – you can’t get more targeted than this. As with just about anything in our digital world, segmenting is just a term for using computers to do on a large scale what humans do naturally everyday – sort [...]
Not a Race of Fractions
Marketers have tried for so long to make everyone fit into the same few “pigeon holes” by necessity that we’ve become complacent and assume there isn’t a better way. Because we have been limited by the technology available, we’ve focused our efforts on penning people into these nice demographic groups, but it’s a fair question to [...]
Optdown vs. Unsubscribe
I recently unsubscribed from an email…and it got me thinking about opting down vs. unsubscribing. Have you ever unsubscribed from an email sent by a company you really like just because you just felt like your inbox was being invaded? Most of us have. Two of the main reasons users unsubscribe is because they feel [...]
Maximizing customer value (and not re-engagement campaigns!)
Take a moment to consider this picture. Where is the plane going? Is it about to complete a magnificent loop-de-loop or crash into the side of a barn? Is it being piloted by a top gun or a novice? From this single moment in time, there’s clearly no way to tell. The answers to these [...]
A New Engagement Level
Our user engagement levels are one of the best single predictors of who will respond to your emails. While it varies across different userbases, typically the users who are previously active have clicks, opens, and RPM (revenue per thousand emails sent) of at least 5-10 times and often 30 or more times that of dormant [...]
why make unsubscribing difficult?
Mistakenly believing it will keep list attrition minimal, many people love to make unsubscribing difficult. It amazes me that people still think this is a reasonable way to treat end users. Do you want your brand to be perceived as not looking after your customers? If I’m a subscriber to your content who wants out, [...]
Gmail Priority Inbox
I love email marketers, as a lot of them are our clients! However, it amazes me how many people in the email industry just don’t understand email today. They worry about gmail priority inbox, and how to get users to mark their emails as important so that their marketing email is upgraded into it. For [...]