Category Archives: Email Marketing
DMA Report: Inboxes Not Overflowing with Email Marketing
The Email Tracking Study 2011 from the Direct Marketing Association is out. It’s got some good news for email marketers. The survey was conducted this past summer among just over 2,200 UK respondents. Of those responding 94% had signed up for at least one email marketing newsletter. When you work in email marketing or in [...]
Creative Juicing: Three Fun Marketing Videos
Mondays can be rough after a blissful weekend it might take some inspiration to get your creative marketing juices flowing freely. Hopefully these three fun and inspirational marketing videos will help kick start your week! Creative Juicing So, just how do they get the creative juices out of marketers? Pink Ponies: A Case Study Finally! [...]
The Push of Pull Marketing
Social media is causing the marketing industry to reevaluate a lot of standard practices. Tried and methods such as “push” marketing are being superseded by new approaches such as “pull” marketing. So what, in a nutshell is the “pull” model? The “push” model is to marketing what drift netting is to fishing. While the “pull” [...]
Four Fav Features of the New My.Sailthru Interface
We’ve gotten a lot of very positive feedback about the new My.Sailthru interface which we rolled out this week. I asked our Product Manager, David Studinski, what he’s most excited about with the new My.Sailthru.com release and here are his four top picks: The New Dashboard Prioritize the information most important to you! The new [...]
Five Things the iPhone 5 Probably Won’t Do
It seems this week is a big one for releasing fantastic new products and features. As you know, we rolled out the new My.Sailthu interface just yesterday and today we get to see what the new iPhone 5 has to offer. A lot of us here use the iPhone and so, we are just as [...]
New My.Sailthru Goes Live Today!
Who says good things don’t happen on Mondays? Today we’re excited to be launching the new My.Sailthru.com! The new interface further enhances the user experience for Sailthru clients and is another step forward in building the world’s best communications platform! We want to thank all of you who offered feedback on the new interface and [...]
Video Interview with Neil Capel: Go Full Force!
Dave Lerner of Venture Studio sat down not too long ago (but before the latest funding round closed) with Sailthru CEO, Neil Capel for a few minutes to chat. Neil and Dave talk about how he started Sailthru, what we do and even offers some tips to other entrepreneurs. Dave is thoughtful enough to add [...]
Sailthru in the News: Staff to Double
The first question people ask when you announce that you’ve just secured $8 million in venture funding is about what you plan to do with it. Our CEO, Neil Capel, has been busy with a lot of media interviews and that question has come up more than once. Xconomy posted a great interview with Neil [...]
Next Steps: AdExchanger Interviews Sailthru CEO, Neil Capel
Not too surprisingly, Sailthru has been getting a lot of attention since we announced we had closed our A series funding, having raised $8 million. We really appreciate all the tweets, emails and calls offering congratulations! Just yesterday, AdExchanger.com posted a candid interview with our co-founder and CEO, Neil Capel. Here’s a snippet: “The fact [...]
Product Update from Sailthru Labs
We want to keep you in the loop and get your feedback and suggestions as we continue to build the most effective marketing communications platform available. So, I’ll be touching base on a regular basis with our Product Manager, David Studinski, to find out what’s hot in the lab. This week, David is looking for [...]