Category Archives: Features
Four Fav Features of the New My.Sailthru Interface
We’ve gotten a lot of very positive feedback about the new My.Sailthru interface which we rolled out this week. I asked our Product Manager, David Studinski, what he’s most excited about with the new My.Sailthru.com release and here are his four top picks:
The New Dashboard
Prioritize the information most important to you! The… Continue reading
New my.sailthru Interface
In two weeks on October 3, 2011, Sailthru will be switching to the new my.sailthru.com interface for your account. We hope you’ve enjoyed the open preview for the last few weeks, via the link in your current sailthru.com administration area. Our sincerest thanks and deep appreciation go out to all the clients who sent us their feedback. Using your input, we’ve taken the system to an even higher… Continue reading
Best Email Marketing Send Times: Horizon Send Time
As email marketers we try to optimize our campaigns to send at the time when people are most likely to open. But how can you target thousands of people at one send time? You can overcome this hurdle with Sailthru’s Horizon Send Time. With Horizon Send Time you are able to look at your subscriber’s previous open history and send… Continue reading
The Ins and Outs of the Query Builder
We wrote to you about the Query Builder a while back, but we can’t seem to say enough about it. You can query variables you’ve set up on your end, or mine data that the Sailthru system keeps track of automatically.
One of the queries people like to do most is geolocation. Check out our last post for more info on how to query by location. Not only can… Continue reading
Social Share
Any piece of content in your newsletter should have social sharing potential. If it doesn’t then perhaps it’s just not engaging enough to be in there. Having share links at the top and bottom of your newsletter is not enough. Show your subscribers that you are big on social media by making it as easy as possible to share your content!
Knowing this, we offer a simple and flexible… Continue reading
Preference Centers
In email marketing a preference center is a page where subscribers can customize their interactions with you – the most basic example being frequency AKA opting down or subject matter and then being able to change those settings at their will.
Preference centers were put forward under the rationale that it’s better to offer someone the opportunity to opt-down or change their content choices and such, rather than risk… Continue reading
Email Marketing: Where Everyone Should Know More Than Just Your Name
In a previous post I made the case that the best segmentation is a segment of one – you can’t get more targeted than this. As with just about anything in our digital world, segmenting is just a term for using computers to do on a large scale what humans do naturally everyday – sort and organize. We segment information about people, places and things.
We classify people… Continue reading
Not a Race of Fractions
Marketers have tried for so long to make everyone fit into the same few “pigeon holes” by necessity that we’ve become complacent and assume there isn’t a better way. Because we have been limited by the technology available, we’ve focused our efforts on penning people into these nice demographic groups, but it’s a fair question to ask how this approach can really provide any insight into individual human behavior.
Upcoming Launch: New Interface!
On July 30th, Sailthru will roll out a redesign of our new user interface (UI). Our front-end developer, Emily Maskin, is the driving force behind the new interface, and we think it’s a more inspired, intuitive and informative design. The redesign will sport a fresh look, an improved organization, more information at your fingertips and lots of new features — coolest of which, in my book, is
Product Update from Sailthru Labs
We want to keep you in the loop and get your feedback and suggestions as we continue to build the most effective marketing communications platform available. So, I’ll be touching base on a regular basis with our Product Manager, David Studinski, to find out what’s hot in the lab.
This week, David is looking for some feedback from our clients and announces a cool new feature for devs and… Continue reading