Category Archives: Features
Today’s Launches: Scout and “Your News”
View it now! I am excited to announce that our client and partner Business Insider has launched “Your News,” a new service powered by Scout, Sailthru’s latest behavioral product. Your News provides the new level of personalization that’s sorely needed to meet the expectations of today’s sophisticated consumers. There’s too much information online for me [...]
Optdown vs. Unsubscribe
I recently unsubscribed from an email…and it got me thinking about opting down vs. unsubscribing. Have you ever unsubscribed from an email sent by a company you really like just because you just felt like your inbox was being invaded? Most of us have. Two of the main reasons users unsubscribe is because they feel [...]
Two-Factor SMS Authentication
Protecting your customers’ personally identifiable information (PII) is absolutely vital. We want to give you the tools to keep your data safe. Effective today, we’ve introduced two-factor SMS Authentication which we will be rolling out to sensitive parts of our system. The next time you login, you’ll be prompted to set up an SMS number [...]
A New Engagement Level
Our user engagement levels are one of the best single predictors of who will respond to your emails. While it varies across different userbases, typically the users who are previously active have clicks, opens, and RPM (revenue per thousand emails sent) of at least 5-10 times and often 30 or more times that of dormant [...]
Easy Horizon Tracking
Our Horizon features are really cool, and they’re part of what makes Sailthru unique. You can dynamically learn about individual users’ interests, and personalize every aspect of their emails. Some of our customers (most recently Flavorpill) are using this technology to revolutionize the email newsletter. If you’re reading this, you probably should, too. Up until [...]
Assignment With =
For a long while now, we’ve allowed you to set local variables in your templates and emails with the set() function. Like so: {set(‘myvar’, 42)} Well, set() is fine but it was a little limited, and kind of ugly-looking. One of our clients emailed today and asked how they could loop through an array of [...]
Throttling
We usually send mass email pretty damn fast. And since our most engaged users receive their emails first, that means a lot of activity coming in from the moment you send your email. But some of our customers have occasionally asked us to slow things down a bit. Sometimes you don’t want the traffic spike from [...]