Category Archives: Horizon
Happy Holidays from Sailthru
The holiday season is upon us!
We at Sailthru would like to help make your holiday messaging a great success, so reach out to your Account Manager if you’re planning anything special in the coming days or weeks.
We also wanted to share some tips for getting the most out of your Sailthru account to optimize your campaigns going into 2012:
- Focus on your best customers
Best Email Marketing Send Times: Horizon Send Time
As email marketers we try to optimize our campaigns to send at the time when people are most likely to open. But how can you target thousands of people at one send time? You can overcome this hurdle with Sailthru’s Horizon Send Time. With Horizon Send Time you are able to look at your subscriber’s previous open history and send… Continue reading
Five Multi-Channel Marketing Truths
Technology provides multiple channels to share information and content, but people create – and more importantly – consume that content. People and the communities they build, drive the web.
Regardless of the channel, those who forget people are the heart of the matter, fail.
Here are five multi-channel marketing truths that apply to all social channels including email marketing:
Communities drive the web
Communities and their desire… Continue reading
Today’s Launches: Scout and “Your News”
I am excited to announce that our client and partner Business Insider has launched “Your News,” a new service powered by Scout, Sailthru’s latest behavioral product. Your News provides the new level of personalization that’s sorely needed to meet the expectations of today’s sophisticated consumers.
There’s too much information online for me to absorb… Continue reading
Easy Horizon Tracking
Our Horizon features are really cool, and they’re part of what makes Sailthru unique. You can dynamically learn about individual users’ interests, and personalize every aspect of their emails.
Some of our customers (most recently Flavorpill) are using this technology to revolutionize the email newsletter. If you’re reading this, you probably should, too.
Up until now, we’ve always done Horizon tracking by throwing a bit of Javascript… Continue reading