Category Archives: List Growth
Preference Centers
In email marketing a preference center is a page where subscribers can customize their interactions with you – the most basic example being frequency AKA opting down or subject matter and then being able to change those settings at their will.
Preference centers were put forward under the rationale that it’s better to offer someone the opportunity to opt-down or change their content choices and such, rather than risk… Continue reading
Email Marketing: Where Everyone Should Know More Than Just Your Name
In a previous post I made the case that the best segmentation is a segment of one – you can’t get more targeted than this. As with just about anything in our digital world, segmenting is just a term for using computers to do on a large scale what humans do naturally everyday – sort and organize. We segment information about people, places and things.
We classify people… Continue reading
Optdown vs. Unsubscribe
I recently unsubscribed from an email…and it got me thinking about opting down vs. unsubscribing.
Have you ever unsubscribed from an email sent by a company you really like just because you just felt like your inbox was being invaded? Most of us have. Two of the main reasons users unsubscribe is because they feel communication is too often, or that it’s irrelevant. If