Category Archives: Media
Creative Juicing: Three Fun Marketing Videos
Mondays can be rough after a blissful weekend it might take some inspiration to get your creative marketing juices flowing freely.
Hopefully these three fun and inspirational marketing videos will help kick start your week!
Creative Juicing
So, just how do they get the creative juices out of marketers?
Pink Ponies: A Case Study
Finally! A case study on the perfect kids birthday party!
Sound
Generating Content and Ideas Via Social Media
Integrating email and other channels such as Twitter and Facebook is very important to your email marketing efforts. However, it’s not just about sharing content and cross-promoting your email marketing. It’s also about generating ideas and involving your subscribers.
If you are using Sailthru then you already have a huge advantage when it comes to knowing your subscribers. However, now that you know them, are you involving them?… Continue reading
Social Share
Any piece of content in your newsletter should have social sharing potential. If it doesn’t then perhaps it’s just not engaging enough to be in there. Having share links at the top and bottom of your newsletter is not enough. Show your subscribers that you are big on social media by making it as easy as possible to share your content!
Knowing this, we offer a simple and flexible… Continue reading
Today’s Launches: Scout and “Your News”
I am excited to announce that our client and partner Business Insider has launched “Your News,” a new service powered by Scout, Sailthru’s latest behavioral product. Your News provides the new level of personalization that’s sorely needed to meet the expectations of today’s sophisticated consumers.
There’s too much information online for me to absorb… Continue reading
Engaging Loyal Fans
Imagine you’re the lead singer in a band. You’re playing Madison Square Garden. That’s right, you rock. You look out into the crowd and you see to one side of the room your fans are up on their feet with lighters aloft (or, these days, cell phone screens), and singing along (they know every word). Then you look over and see the other side…they’re bored. They bought tickets to your… Continue reading
The Upstart, We’ll Gladly Wear that Mantle
Thanks StartupDigest for the nod last week when you included us in your Email Mafia as “The Upstart” -http://thestartupdigest.com/2010/07/28/email-mafia-paypal-mafia-email/.
We like the scrappy nature of the name that conjures up an image of a fighter in the ring with new moves and something to prove. We are that company, and as part of those new moves look for more blog posts, collateral, and market coverage