Category Archives: Reporting
The Ins and Outs of the Query Builder
We wrote to you about the Query Builder a while back, but we can’t seem to say enough about it. You can query variables you’ve set up on your end, or mine data that the Sailthru system keeps track of automatically.
One of the queries people like to do most is geolocation. Check out our last post for more info on how to query by location. Not only can… Continue reading
In Email Marketing Familiarity Breeds Success
According to MarketingSherpa’s 2010 Email Marketing Benchmark Report, the top three types of subject lines which compel people to open a marketing email contain one of these:
- Discount offer
- Free product offer
- Familiar brand name
There’s no argument from me about those first two. However, it’s the third one I want to touch on in this post.
For decades… Continue reading
Upcoming Launch: New Interface!
On July 30th, Sailthru will roll out a redesign of our new user interface (UI). Our front-end developer, Emily Maskin, is the driving force behind the new interface, and we think it’s a more inspired, intuitive and informative design. The redesign will sport a fresh look, an improved organization, more information at your fingertips and lots of new features — coolest of which, in my book, is
Top Three Query Builder Requests This Month
Sailthru’s Query Builder tool gives you deeper insight into your lists. This month, we’ve noticed that some of you have had questions about the following queries. Feel free to get in touch with us or see our docs for further information about data mining with our Query Builder!
1. Geolocation
To track the location where your users are interacting with your emails, you can create a… Continue reading
Paradise by the Dashboard
As part of the ongoing redesign of our user interface, we’ve just rolled out a new dashboard feature. Now, when you sign in to your Sailthru account you’ll be presented with selected metrics that provide a clear and quickly digestible window into your account performance.
In the example pictured above you’ll notice charts displaying list member growth and engagement, mass and transactional send rates as well as… Continue reading
Real time delivery reports
Today I had the opportunity to speak to a client who we were setting up with a transactional email template. She had a web form on her site tied to a transactional email that was set to fire upon completion of the form. I helped her set up the template and check for spam compliance. She wanted to test it, so she completed the form while I waited on the… Continue reading
Google analytics in email…
One of the more simple and unused features of google analtyics is the utm_source and utm_medium GET parameters. If you use Google analytics on your site then these are available to you know with NO changes of any code.
Let’s say you send out an email to your friends about your new blog, if you send them to your site with a link that has the above paremeters you… Continue reading