Sailthru, Inc. » Reporting

New List Growth reporting

noah — Thu, 22 Jul 2010 21:04:54 +0000

As part of our ongoing effort to add power and ease of use to our UI we’ve introduced a new dimension to our Email List Growth report. When viewing this report you’ll now see not only the total size of the list, but the net change in the list size over a selected period. Net increases are preceded by a “+” and displayed in green, while net decreases are preceded by a “-” and displayed in red. But we don’t imagine you’ll be seeing much red. After all, you’re using Sailthru!

In addition to the change, you can also select the time interval to display. Select from “daily”, “weekly” or “monthly” from the duration drop-down menu, depress the refresh button, et voila! a powerful new chart is displayed. Finally, in the view drop down menu you are also able to select to calculate the growth report against the total number of email addresses in your list (including optouts and hardbounces) or against valids only. Yep, it’s pretty cool.

Stay tuned as we bring many powerful new features online over the coming weeks.

Real time delivery reports

Nick Gundry — Thu, 11 Dec 2008 09:27:56 +0000

Today I had the opportunity to speak to a client who we were setting up with a transactional email template. She had a web form on her site tied to a transactional email that was set to fire upon completion of the form. I helped her set up the template and check for spam compliance. She wanted to test it, so she completed the form while I waited on the phone. As soon as she clicked the submit button she was immediately in her email client.

“There’s no email”, she said. In preparation I had her send report open. “It should be there…now!” as the status changed to delivered on the report. “Ping” went her email client, the email arrived within seconds.

“Ooh, how’d you know when I was going to get it, that was quick” she said.

I showed the client the back end admin for our real time delivery reports and how she could tell what emails were delivered and when. Tomorrow when Google updates her Analytics data she’ll be able to tell what links were clicked on too!

We have real time delivery reports with built in Google Analytics. I’m sorry but when clients see it in action for the first time… well, that stuff just never gets old.

Google analytics in email…

capenj — Sun, 09 Nov 2008 18:18:51 +0000

One of the more simple and unused features of google analtyics is the utm_source and utm_medium GET parameters. If you use Google analytics on your site then these are available to you know with NO changes of any code.

Let’s say you send out an email to your friends about your new blog, if you send them to your site with a link that has the above paremeters you can easily look up what effect your email had!

It’s as simple as www.example.com/?utm_source=neil&utm_medium=email and then you can see all the traffic you sent under the traffic sources report.

If you are not doing it, then start NOW. Use the Google url builder.