Category Archives: Social Media
Five Ways to Use Social Media to Promote Your Newsletter
Laura Wise had a great tip on her blog this week about how you can use social media (Twitter) to increase deliverability. It inspired me to think of other ways you can use Twitter and Facebook to cross-promote your email marketing newsletter. You can also use Twitter, Facebook and your blog to seek feedback for each newsletter and find out what is… Continue reading
Social Media: Your Global Focus Group
There’s plenty of enthusiasm regarding social media channels as a way to get your message out to consumers, but have you considered the power of social to listen and involve people to help you develop better products and services? Communication today for brands is two way and by that I’m not just talking about customer service. Using a multi-channel approach with plenty of cross promotion, you can do even more… Continue reading
Email Still Number One for Lead Gen
Social media is a great tool for connecting with customers and engaging them, but it’s only one tool in your chest and each social channel has strengths and weaknesses. Overall, email continues to be the most effective channel for generating leads online.
A new study among ad agencies reported by eMarketer, backs that up with some very interesting figures. Remember our recent post comparing content marketing to a… Continue reading
Content Marketing is Like a Bicycle Wheel
eMarketer has an interesting post up regarding content marketing in B2B. Lead generation costs keep rising and the competition keeps getting hotter, so according to eMarketer, content is now a key way to generate more leads to keep the sales funnel full.
Let’s look at content marketing as you would a bicycle wheel because I think it’s a good analogy… Continue reading
Majority of Companies Ignore Twitter Complaints
According to a recent survey of over 1,200 customer complaints on Twitter, only 29% of those gripes got a response from the company involved. I have to admit that as disappointed as I am with this number, I’m not entirely surprised since I constantly encounter very smart business people who still discount the power of social and word-of-mouth. I’m at… Continue reading
Twitter Tips: Sweet Tweets
HubSpot published some interesting data recently regarding Twitter and specifically, the most effective tweet length. The author’s research suggests that longer tweets get more clicks and the optimum character count is 130. The clicks actually dropped once the count surpassed that number of characters. So, what can you do with 130 characters? How should you be tweeting for results?
We… Continue reading
Creative Juicing: Three Fun Marketing Videos
Mondays can be rough after a blissful weekend it might take some inspiration to get your creative marketing juices flowing freely.
Hopefully these three fun and inspirational marketing videos will help kick start your week!
Creative Juicing
So, just how do they get the creative juices out of marketers?
Pink Ponies: A Case Study
Finally! A case study on the perfect kids birthday party!
Sound
The Push of Pull Marketing
Social media is causing the marketing industry to reevaluate a lot of standard practices. Tried and methods such as “push” marketing are being superseded by new approaches such as “pull” marketing.
So what, in a nutshell is the “pull” model?
The “push” model is to marketing what drift netting is to fishing. While the “pull” model is targeted and specific, much like a baited hook (sans barb). Brass… Continue reading
Facebook Changes: Three Helpful Posts for Marketers
The dust is starting to settle a bit, but marketers are still mulling over what the big changes announced last week by Facebook will mean for them. I’ve been keeping my eyes open for posts which might be helpful to share and these three are good picks to start with. If you have one you’d like to share, please add it via a comment!… Continue reading