Category Archives: Uncategorized
Survey: Affluent Adults More Open to Trading Personal Info for a Better Online Experience
According to a study by the Interactive Advertising Bureau, reported by Direct Marketing News, affluent consumers are more willing to share their information for a personalized experience than the general population. IAB commissioned Ipsos Mendelsohn to survey 2,088 adults and found that 32% of affluent customers (household income over $100,000) were willing to share their information online, versus 26% of the general population.
Affluent customers spend an
Today’s Launches: Scout and “Your News”
I am excited to announce that our client and partner Business Insider has launched “Your News,” a new service powered by Scout, Sailthru’s latest behavioral product. Your News provides the new level of personalization that’s sorely needed to meet the expectations of today’s sophisticated consumers.
There’s too much information online for me to absorb… Continue reading
why make unsubscribing difficult?
Mistakenly believing it will keep list attrition minimal, many people love to make unsubscribing difficult. It amazes me that people still think this is a reasonable way to treat end users.
Do you want your brand to be perceived as not looking after your customers? If I’m a subscriber to your content who wants out, and it takes me 3 clicks to do it, I’m likely to do two… Continue reading
Sailthru and Amazon Simple Email Service
One’s a service provider, one’s infrastructure. What’s the difference? Continue reading
[Insert Generic Label]
Who am I? I’m a professional woman living in New York City between the ages of 18-35.
These are the differentiators that traditional marketers have gathered, and the ones that have identified me on every list I’ve joined in the last decade. Now the received wisdom dictates that I should be sent discounts on lipstick and anti-aging cream rather than those on equipment for grilling animals and
unintentional irony
If following those twenty-five essentials leads to an email campaign like this I’d say it’s time for a new list.
Help support Haiti relief
Like many others, the enormity of the Haitian catastrophe has touched our hearts and reminded us that we all need help at one time or another. So we asked ourselves what we as a company could do to help. Once of those things is to support the red cross by including one of their banners in our emails like the one included here.
How to use a/b testing effectively
Hello to all.
It’s been a while since we posted, but among other things, we’ve resolved to post more frequently in this new decade. And to kick off this new effort we’re going to address a subject much discussed in the email world: A/B split testing.
First a definition of terms: in it’s basic form an A/B split test is the competing of two versions of an email within… Continue reading
How to avoid phishing
If you are not technically savvy it’s hard to figure out if an email from paypal or chase is really from who it says it is. If in doubt just make sure that you type the address in yourself. You should be able to remember most of your banking urls, and just open your browser and go there. Don’t follow that lovely link that may save you 1 click or… Continue reading