Tony Case caught up with our CEO, Neil Capel this week to talk about the challenges facing email marketers and how Sailthru is helping meet those challenges.
Here’s a snippet from the interview:
DMN: Talk about what you did for one of your clients, Business Insider [an online business publication covering technology, media and investing that had suffered a drop-off in email subscriptions over time].
Capel: [Since… Continue reading
eMarketer has an interesting post up regarding content marketing in B2B. Lead generation costs keep rising and the competition keeps getting hotter, so according to eMarketer, content is now a key way to generate more leads to keep the sales funnel full.
Let’s look at content marketing as you would a bicycle wheel because I think it’s a good analogy… Continue reading
Landing is a pretty specific procedure. I don’t think it matters what the transportation is, no one likes the arrival/landing to be complicated because it’s simply a transition from one state/place to another and not the destination. Everyone wants the landing process to be smooth and pleasant, but it is not the destination itself.
Consider that analogy when creating your landing pages.
Here are five good tips to… Continue reading
The folks in Sailthru Labs have made some important revisions to the campaigns reports page on My.Sailthru.com!
Apparently, space was becoming a premium on the page and the first three columns were crowding out data for some clients.I asked our product manager, David Studinski about the update and got the details on what these optimizations are.
Here’s what they did:
Before
According to a recent survey of over 1,200 customer complaints on Twitter, only 29% of those gripes got a response from the company involved. I have to admit that as disappointed as I am with this number, I’m not entirely surprised since I constantly encounter very smart business people who still discount the power of social and word-of-mouth. I’m at… Continue reading
The Email Tracking Study 2011 from the Direct Marketing Association is out. It’s got some good news for email marketers. The survey was conducted this past summer among just over 2,200 UK respondents. Of those responding 94% had signed up for at least one email marketing newsletter.
When you work in email marketing or in any business where a big part of your… Continue reading
HubSpot published some interesting data recently regarding Twitter and specifically, the most effective tweet length. The author’s research suggests that longer tweets get more clicks and the optimum character count is 130. The clicks actually dropped once the count surpassed that number of characters. So, what can you do with 130 characters? How should you be tweeting for results?
We… Continue reading
Mondays can be rough after a blissful weekend it might take some inspiration to get your creative marketing juices flowing freely.
Hopefully these three fun and inspirational marketing videos will help kick start your week!
Creative Juicing
So, just how do they get the creative juices out of marketers?
Pink Ponies: A Case Study
Finally! A case study on the perfect kids birthday party!
Sound
Social media is causing the marketing industry to reevaluate a lot of standard practices. Tried and methods such as “push” marketing are being superseded by new approaches such as “pull” marketing.
So what, in a nutshell is the “pull” model?
The “push” model is to marketing what drift netting is to fishing. While the “pull” model is targeted and specific, much like a baited hook (sans barb). Brass… Continue reading
Product Update from Sailthru Labs
We want to keep you in the loop and get your feedback and suggestions as we continue to build the most effective marketing communications platform available. So, I’ll be touching base on a regular basis with our Product Manager, David Studinski, to find out what’s hot in the lab.
This week, David is looking for some feedback from our clients and announces a cool new feature for devs and… Continue reading