One of the more simple and unused features of google analtyics is the utm_source and utm_medium GET parameters. If you use Google analytics on your site then these are available to you know with NO changes of any code.
Let’s say you send out an email to your friends about your new blog, if you send them to your site with a link that has the above paremeters you can easily look up what effect your email had!
It’s as simple as www.example.com/?utm_source=neil&utm_medium=email and then you can see all the traffic you sent under the traffic sources report.
If you are not doing it, then start NOW. Use the Google url builder.
It’s very important that your authentication and welcome emails get in the inbox and in front of the user. What are the stats you use to define the growth of your site? I’m sure that registered users is often one of those stats. What if your authentication email never made it to your brand new user?
It’s vitally important to realize that if you are just sending email from your server and expecting that it goes in the inbox you are wrong.
Make sure you have an SPF record at the bare minimum, also that you are allowing people easy access to unsubscribe. Also test out your emails, and make sure that you aren’t going in the spam box in the major webmail providers.
Once you have got in the inbox, make sure you are engaging the user. If you are just sending a simple email why should your brand new, eager user authenticate? Are you tracking the click through to your website? How many people signed up and didn’t authenticate?
To make intergrating us a simple as possible we’ve added libraries to work with our API.
Current approved libraries include:
We also have the following in beta release (send us an email to get a hold of them):
We’d love a PERL version too so if you want free service for a month please provide the PERL library!
Our GetConnect application allows integration with gmail, aol, yahoo, hotmail, linkedin etc through one unified API. Makes things nice and easy. You don’t even have to do any programming if you want to do elegant email invites.
We think this is a pretty cool application, since we manage the ever changing intergration, while you only have to handle our single API. Address book integration is an important part of any new site now, helping to grow your audience.
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That’s alot of emails we’ve sent, and our delivery is rockin. We are getting some great delivery results!