Sailthru Co-founders Make the Silicon Alley 100

Business Insider has just published: The Silicon Alley 100. Ian White and Neil Capel have been named to this list of innovators and industry leaders who accomplished something really amazing this past year.

This comes on the heels of Sailthru securing $8 million in our series A funding round. As one of our dev members said right after a… Continue reading

Four Fav Features of the New My.Sailthru Interface

We’ve gotten a lot of very positive feedback about the new My.Sailthru interface which we rolled out this week. I asked our Product Manager, David Studinski, what he’s most excited about with the new My.Sailthru.com release and here are his four top picks:

My.Sailthru Navigation

The New Dashboard
Prioritize the information most important to you! The… Continue reading

Five Things the iPhone 5 Probably Won’t Do

It seems this week is a big one for releasing fantastic new products and features. As you know, we rolled out the new My.Sailthu interface just yesterday and today we get to see what the new iPhone 5 has to offer. A lot of us here use the iPhone and so, we are just as excited as everyone else to hear what Apple has in store for us… Continue reading

New My.Sailthru Goes Live Today!

Who says good things don’t happen on Mondays? Today we’re excited to be launching the new My.Sailthru.com! The new interface further enhances the user experience for Sailthru clients and is another step forward in building the world’s best communications platform!

We want to thank all of you who offered feedback on the new interface and helped us fine tune it. Keep your… Continue reading

Video Interview with Neil Capel: Go Full Force!

Dave Lerner of Venture Studio sat down not too long ago (but before the latest funding round closed) with Sailthru CEO, Neil Capel for a few minutes to chat. Neil and Dave talk about how he started Sailthru, what we do and even offers some tips to other entrepreneurs.

Dave is thoughtful enough… Continue reading

Sailthru in the News: Staff to Double

The first question people ask when you announce that you’ve just secured $8 million in venture funding is about what you plan to do with it. Our CEO, Neil Capel, has been busy with a lot of media interviews and that question has come up more than once… Continue reading

Facebook Changes: Three Helpful Posts for Marketers

The dust is starting to settle a bit, but marketers are still mulling over what the big changes announced last week by Facebook will mean for them. I’ve been keeping my eyes open for posts which might be helpful to share and these three are good picks to start with. If you have one you’d like to share, please add it via a comment!… Continue reading

Next Steps: AdExchanger Interviews Sailthru CEO, Neil Capel

Not too surprisingly, Sailthru has been getting a lot of attention since we announced we had closed our A series funding, having raised $8 million. We really appreciate all the tweets, emails and calls offering congratulations! Just yesterday, AdExchanger.com posted a candid interview with our co-founder and CEO, Neil Capel.

Here’s a snippet… Continue reading

Three Simple SWYN Tips for Email Marketing

Share With Your Network (SWYN) is a great idea for email marketing and it’s not hard to implement — it really should be a no-brainer for email marketers. Even so, statistics indicate that SWYN is still not widely adopted and that’s puzzling.

Here are three very simple tips to help you leverage SWYN:

  1. Place the links wherever you have content which is worth sharing (and that should

Email Driving Flash-Sale Sites

eMarketer has an interesting post up about flash-sales sites and the key role email plays in driving their success. According to this, email marketing takes the gold, driving 18% of traffic to these sites. Social media takes silver with 13% and search takes bronze with 11%.

“Overall, 56% of businesses had higher click-to-open rates for flash-sales emails compared to regular campaigns.”

Not surprisingly, time of send and the… Continue reading