Sailthru Blog » deliverability

Five Things the iPhone 5 Probably Won’t Do

Jim Ducharme — Tue, 04 Oct 2011 12:49:51 +0000

It seems this week is a big one for releasing fantastic new products and features. As you know, we rolled out the new My.Sailthu interface just yesterday and today we get to see what the new iPhone 5 has to offer. A lot of us here use the iPhone and so, we are just as excited as everyone else to hear what Apple has in store for us. There’s been plenty of rumors about what the new features may be, but we thought it might be fun to run down five of the less likely ones here:

1 – Protect the earth from rogue asteroids
Apparently NASA is still going to have to carry the ball on this one.

2 – Make you look cool on the subway
It’s a phone…no really, it’s just a phone. But yes, it’s a damn cool phone.

3 – Shovel your driveway or mow your lawn
As far as we know, there’s no app for that…yet.

4 – Improve your deliverability
I suppose it could help you improve deliverability of such things as pizza, but it won’t get your email marketing messages to the inboxes of your subscribers. For that, you need an advanced communications platform such as Sailthru which allows you to segment to each individual and deliver your message to the most engaged subscribers first — this improves your deliverability and gets your message to the right person at the right time.

5 – Make you better at engaging your audience
You need to have a plan and the right partner to help you engage your audience and reach your marketing goals. To engage your customers with relevant content and drive more leads and conversions, talk to Sailthru.

Next Steps: AdExchanger Interviews Sailthru CEO, Neil Capel

Kate O'Keefe — Tue, 27 Sep 2011 07:30:16 +0000

Not too surprisingly, Sailthru has been getting a lot of attention since we announced we had closed our A series funding, having raised $8 million. We really appreciate all the tweets, emails and calls offering congratulations! Just yesterday, AdExchanger.com posted a candid interview with our co-founder and CEO, Neil Capel.

Here’s a snippet:

“The fact is you’ve got to be relevant, and the more relevant you are the better you’re going to be at getting engagement from the customer and the better value you’re giving that customer. Because if you’re just sending them stuff they don’t want, then you’re just disrespecting your own brand and giving the customer another piece of email that they’ve got to delete.”
- Neil Capel

Neil does answer the question everyone has been asking: What are your going to do with that $8 million? But there’s a lot more to the interview than just that question. You’ll get some real insight into who we are, what we do and why we think marketers need a communications platform solution and not just an ESP.

Getting your authentication and welcome emails in front of the user

Neil Capel — Wed, 05 Nov 2008 19:21:55 +0000

It’s very important that your authentication and welcome emails get in the inbox and in front of the user. What are the stats you use to define the growth of your site? I’m sure that registered users is often one of those stats. What if your authentication email never made it to your brand new user?

It’s vitally important to realize that if you are just sending email from your server and expecting that it goes in the inbox you are wrong.

Make sure you have an SPF record at the bare minimum, also that you are allowing people easy access to unsubscribe. Also test out your emails, and make sure that you aren’t going in the spam box in the major webmail providers.

Once you have got in the inbox, make sure you are engaging the user. If you are just sending a simple email why should your brand new, eager user authenticate? Are you tracking the click through to your website? How many people signed up and didn’t authenticate?