Thanks StartupDigest for the nod last week when you included us in your Email Mafia as “The Upstart” -http://thestartupdigest.com/2010/07/28/email-mafia-paypal-mafia-email/.
We like the scrappy nature of the name that conjures up an image of a fighter in the ring with new moves and something to prove. We are that company, and as part of those new moves [...]
Tag Archives: email
The Upstart, We’ll Gladly Wear that Mantle
Help support Haiti relief
Like many others, the enormity of the Haitian catastrophe has touched our hearts and reminded us that we all need help at one time or another. So we asked ourselves what we as a company could do to help. Once of those things is to support the red cross by including one of their banners [...]
What we’d like to see twitter do
Why does twitter not brand it’s Welcome or follow emails?
So far twitter has avoided the advertising route, but why not do something like the below? At the bare minimum we’d like them to brand their emails and provide some thing more than just an alert. In this example we’ve included some links to other people [...]
Missed opportunity – Reset that password
Last week I attended two conferences on email, all very exciting stuff! It still amazes me that everyone is still focused on marketing emails and not transactional email marketing.
Seriously, come on people!
How many of you spend more than two hours writing and designing your monthly newsletter? A newsletter that will get an open rate of [...]
Posted in Email Engagement Also tagged cross sell, reset password, transactional, transactional marketing 1 Comment