Tag Archives: engagement
Best Email Marketing Send Times: Horizon Send Time
As email marketers we try to optimize our campaigns to send at the time when people are most likely to open. But how can you target thousands of people at one send time? You can overcome this hurdle with Sailthru’s Horizon Send Time. With Horizon Send Time you are able to look at your subscriber’s previous open history and send… Continue reading
How Multi-channel Marketing is Like a Video Game
Possibly the best multi-channel marketing analogy I ever came up with has to do with a classic video game from my youth. In Frogger, your job is to guide a wayward amphibian across a busy highway and then across a raging river, dodging cars and leaping onto fast moving logs in order to reach the safety of a lily pad.
If each of the lily pads… Continue reading
The Art of Conversation in Email Marketing
When I started in radio broadcasting, one of the first skills I had to develop was the art of having a conversation with someone you weren’t even sure was actually there. It’s a challenge which confronts writers as well.
As a young broadcaster I was instructed to imagine myself sitting across a kitchen table from someone having a coffee and chatting with them. Using terms such as “all you… Continue reading
Engaging Loyal Fans
Imagine you’re the lead singer in a band. You’re playing Madison Square Garden. That’s right, you rock. You look out into the crowd and you see to one side of the room your fans are up on their feet with lighters aloft (or, these days, cell phone screens), and singing along (they know every word). Then you look over and see the other side…they’re bored. They bought tickets to your… Continue reading
Paradise by the Dashboard
As part of the ongoing redesign of our user interface, we’ve just rolled out a new dashboard feature. Now, when you sign in to your Sailthru account you’ll be presented with selected metrics that provide a clear and quickly digestible window into your account performance.
In the example pictured above you’ll notice charts displaying list member growth and engagement, mass and transactional send rates as well as… Continue reading
Back to the Future
Maintaining a strong connection with your audience doesn’t mean selling to them 100% of the time. Your audience, at one point, cared enough about your brand to travel to the site, poke around and sign up for emails. But sending them content they want to read or discounts they want to take advantage of, as important as that is, is only part of the battle. You need to stay relevant… Continue reading