I know I’ve left out some classic games! There are so many we could use to illustrate email marketing tips. I could and just might post more of these.

What examples would you add?

Follow the Leader
While you should definitely be observing what others are doing with email marketing, just don’t follow along blindly mimicking. Try something different, be original and trust your gut along with your metrics.

Mother May I?
If mother didn’t opt-in to your email marketing list, than you don’t have permission to send her email…game over.

Hide-and-Seek
Don’t hide calls-to-action by sending people to generic pages from your newsletter! Integrate each email marketing campaign with optimized landing pages. Make it clear what you want people to do and easy for them to find what they want.

Keep Away
Every email, every tweet, every posting on LinkedIn or Facebook, is an invitation to interact. Today it’s no longer about pushing information out. It’s about initiating interactions with consumers on whatever channel they may choose at any time.

Telephone
You know how badly mangled any message passed along in this game becomes. You should have a solid eCRM solution so that all interactions across all channels feed such things as leads, feedback and other important customer and prospect information to the right people.

We think this is a pretty cool application, since we manage the ever changing intergration, while you only have to handle our single API. Address book integration is an important part of any new site now, helping to grow your audience.

We weren’t sure that this was something we wanted to do since these are “peer initiated emails” and can be quite annoying to the receiver, but then we realized we are providing a global optout, something that no one else is doing and so if you are using us for email delivery then you are providing the most elegant solution to peer initiated emails with out intruding.