Tag Archives: social media
Five Ways to Use Social Media to Promote Your Newsletter
Laura Wise had a great tip on her blog this week about how you can use social media (Twitter) to increase deliverability. It inspired me to think of other ways you can use Twitter and Facebook to cross-promote your email marketing newsletter. You can also use Twitter, Facebook and your blog to seek feedback for each newsletter and find out what is… Continue reading
Social Media: Your Global Focus Group
There’s plenty of enthusiasm regarding social media channels as a way to get your message out to consumers, but have you considered the power of social to listen and involve people to help you develop better products and services? Communication today for brands is two way and by that I’m not just talking about customer service. Using a multi-channel approach with plenty of cross promotion, you can do even more… Continue reading
Email Still Number One for Lead Gen
Social media is a great tool for connecting with customers and engaging them, but it’s only one tool in your chest and each social channel has strengths and weaknesses. Overall, email continues to be the most effective channel for generating leads online.
A new study among ad agencies reported by eMarketer, backs that up with some very interesting figures. Remember our recent post comparing content marketing to a… Continue reading
Majority of Companies Ignore Twitter Complaints
According to a recent survey of over 1,200 customer complaints on Twitter, only 29% of those gripes got a response from the company involved. I have to admit that as disappointed as I am with this number, I’m not entirely surprised since I constantly encounter very smart business people who still discount the power of social and word-of-mouth. I’m at… Continue reading
Twitter Tips: Sweet Tweets
HubSpot published some interesting data recently regarding Twitter and specifically, the most effective tweet length. The author’s research suggests that longer tweets get more clicks and the optimum character count is 130. The clicks actually dropped once the count surpassed that number of characters. So, what can you do with 130 characters? How should you be tweeting for results?
We… Continue reading
Facebook Changes: Three Helpful Posts for Marketers
The dust is starting to settle a bit, but marketers are still mulling over what the big changes announced last week by Facebook will mean for them. I’ve been keeping my eyes open for posts which might be helpful to share and these three are good picks to start with. If you have one you’d like to share, please add it via a comment!… Continue reading
Five Things to do Before Responding to a Negative Tweet
OK, you’ve just noticed that someone has tweeted a negative or critical comment about your brand. What do you do? Here are five things you should do before responding to a negative tweet about your brand.
1 – Check the person’s profile and Twitter history
Applications such as HootSuite and TweetDeck make this as simple as a right click. You can check them out on their Twitter page or… Continue reading
Email Marketing Tips from Five Classic Children’s Games
We all have our favorite games from our childhood. Being a twin, I enjoyed hide-and-seek because of the potential for mayhem it offered a set of identicals. While having fun, those games taught us many simple rules about interacting and working with others. I think even as adults, there is still some email marketing wisdom to be found in those childhood pastimes.
I know I’ve left out some classic… Continue reading
Five Simple Email Marketing & Social Media Integration Tips
Integrating your email marketing with social media doesn’t have to be rocket science. Sailthru provides an easy way for social integration.
Here are five simple things you should be doing to integrate your email marketing and social media:
1 – Make your content something people will want to share. Give them ideas and inspiration that provide real value, and your readers will… Continue reading