Tag Archives: social media
Social Media : The Child Raised by a Village
Before social media came along, marketers were playing by another team’s rules on the other team’s court. Every aspect of the campaign was dictated by rigid formats of traditional media. Traditional media was a middleman who delivered your message one way and under strict conditions. Even the reporting you had access to was not really [...]
How Multi-channel Marketing is Like a Video Game
Possibly the best multi-channel marketing analogy I ever came up with has to do with a classic video game from my youth. In Frogger, your job is to guide a wayward amphibian across a busy highway and then across a raging river, dodging cars and leaping onto fast moving logs in order to reach the [...]