This isn’t the forum to develop a complete explication of comparing the analytics from an A/B split, but I do want to use an example to point out some of the weird and interesting results that can be teased out in an A/B test.
I’m sometimes called upon to come up with subject lines and copy [...]
Tag Archives: test
Interpreting the analytics from an A/B split
How to use a/b testing effectively
Hello to all.
It’s been a while since we posted, but among other things, we’ve resolved to post more frequently in this new decade. And to kick off this new effort we’re going to address a subject much discussed in the email world: A/B split testing.
First a definition of terms: in it’s basic form an A/B [...]