Tag Archives: twitter
Five Ways to Use Social Media to Promote Your Newsletter
Laura Wise had a great tip on her blog this week about how you can use social media (Twitter) to increase deliverability. It inspired me to think of other ways you can use Twitter and Facebook to cross-promote your email marketing newsletter. You can also use Twitter, Facebook and your blog to seek feedback for each newsletter and find out what is… Continue reading
Majority of Companies Ignore Twitter Complaints
According to a recent survey of over 1,200 customer complaints on Twitter, only 29% of those gripes got a response from the company involved. I have to admit that as disappointed as I am with this number, I’m not entirely surprised since I constantly encounter very smart business people who still discount the power of social and word-of-mouth. I’m at… Continue reading
Twitter Tips: Sweet Tweets
HubSpot published some interesting data recently regarding Twitter and specifically, the most effective tweet length. The author’s research suggests that longer tweets get more clicks and the optimum character count is 130. The clicks actually dropped once the count surpassed that number of characters. So, what can you do with 130 characters? How should you be tweeting for results?
We… Continue reading
Email Marketing Tips from Five Classic Children’s Games
We all have our favorite games from our childhood. Being a twin, I enjoyed hide-and-seek because of the potential for mayhem it offered a set of identicals. While having fun, those games taught us many simple rules about interacting and working with others. I think even as adults, there is still some email marketing wisdom to be found in those childhood pastimes.
I know I’ve left out some classic… Continue reading
Five Multi-Channel Marketing Truths
Technology provides multiple channels to share information and content, but people create – and more importantly – consume that content. People and the communities they build, drive the web.
Regardless of the channel, those who forget people are the heart of the matter, fail.
Here are five multi-channel marketing truths that apply to all social channels including email marketing:
Communities drive the web
Communities and their desire… Continue reading
Five Simple Email Marketing & Social Media Integration Tips
Integrating your email marketing with social media doesn’t have to be rocket science. Sailthru provides an easy way for social integration.
Here are five simple things you should be doing to integrate your email marketing and social media:
1 – Make your content something people will want to share. Give them ideas and inspiration that provide real value, and your readers will… Continue reading
What we’d like to see twitter do
Why does twitter not brand it’s Welcome or follow emails?
So far twitter has avoided the advertising route, but why not do something like the below? At the bare minimum we’d like them to brand their emails and provide some thing more than just an alert. In this example we’ve included some links to other people my new follower follows.
@twitter We’d love to help send… Continue reading